Bank of China Hong Kong and Banker’s Academy Team Discuss Sales and Service Culture

New York, NY, December 13, 2007 --(PR.com)-- The Edcomm Group’s Banker’s Academy China Team met with executives from Bank of China Hong Kong’s Retail Banking, Wealth Management, and Human Resources/Training Divisions. Discussions included the challenges facing banks as they create working environments that motivate branch associates, including branch managers, tellers service associates, and consumer lenders to use CRM systems to meet sales and service goals.

Edcomm’s President, Dr. Linda Eagle, said “We appreciate the exchange of ideas about the importance of training for branch banking, personal banking, and wealth management groups. Our colleagues at Bank of China Hong Kong have challenged us to answer one of the most important questions in banking today.”

Established on 1 October 2001, Bank of China (Hong Kong) Limited (BOCHK) is a locally incorporated licensed bank. It has combined the businesses of ten of the twelve banks in Hong Kong originally belonging to the Bank of China Group. In addition, it holds shares in Nanyang Commercial Bank Limited and Chiyu Banking Corporation Limited, both of which are incorporated in Hong Kong, as well as BOC Credit Card (International) Limited.

The Edcomm Group is a 20-year-old multimedia education and communication consulting firm specializing in the development of creative business solutions that improve productivity, customer service and market share - providing bottom-line results. The Edcomm Group has had the privilege of assisting many distinguished clients with business solutions in the form of eLearning programs, classroom instruction, multimedia production and online and print based documentation. Edcomm's Banker's Academy offers many off-the-shelf and customized courses such as Teller Training, Compliance Training and Systems Training specifically designed for Banks, Credit Unions and Money Services Businesses (MSBs).

The Edcomm Group (www.edcomm.com) (www.bankersacademy.com) is headquartered in New York City with an Advanced Design Center located in Fort Washington, Pennsylvania.

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