Pic2Go Introduces Performance Photos Technology for Endurance Events

Tel Aviv, Israel, October 12, 2015 --(PR.com)-- Tracking performance is nothing new for runners – who commonly use tracking apps on their smartphones or tracking devices. Endurance events have traditionally focused on measuring finish line results, with few recent innovations enabling live tracking and sharing of time & location data during the event. Pic2Go Performance Photos introduces for the first time a comprehensive solution for in-route performance tracking and an innovative (patent-pending) data visualization on participants’ photos.

Pic2Go Performance Photos were recently debuted at the Kyiv Marathon, with over 1,000 participants successfully using the app to share their race photos with their performance data to Facebook. The performance data includes distance and time from the start line, runner’s pace at each photography point, location on the route map, runner’s personal detail, and race information.

“Pic2Go Performance Photos was a great experience for us as it enabled our athletes to share their running performance in a new and exciting way,” said Mykhaylo Tkachenko, Marketing Director at Run Ukraine, adding “The feedback from the participants was really positive as it captured a memory to be proud of for many years. We thank the Pic2Go team for helping us to deliver this innovative service to our participants.”

Using Pic2Go patent-pending 2D Barcodes on race bibs to automate race photo-tagging process, combined with a simple interface to quickly upload photos to social media, photos are available for sharing shortly after they’re taken. Its rich photo-branding capabilities allow sponsors to enjoy a huge social reach by branding the shared photo albums.

With over 5 years of development under its belt and operations in over 20 countries, Pic2Go has become the world’s leading solution for sponsored race photography.