Mobifusion and ContentNow Deliver Innovative Mobile Content Subscriptions to LetsTalk Customers Just in Time for the Holidays

America’s leading online cell phone retailer pioneering affordable mobile content subscriptions thanks to partnership with Mobifusion.

Fremont, CA, December 14, 2007 --(PR.com)-- Mobifusion, Inc., a global developer and publisher of mobile applications and technologies, announced today an agreement with ContentNow, a leading reseller of online content subscriptions. ContentNow enables LetsTalk, the leading online wireless cell phone and plan retailers, to provide Mobifusion’s mobile content subscriptions to Let’s Talk customers.

“We’re joining forces with ContentNow to provide more than 30 rich mobile content products via an innovative mobile content subscription model through LetsTalk,” said Chris McKenney, co-founder and Chief Content Officer of Mobifusion. “Given LetsTalk’s reach in the marketplace, we believe this exciting venture will open new gateways to mobile entertainment and information.”

As the market leader in the development of content-rich mobile products, Mobifusion’s partnership with ContentNow and LetsTalk broadens distribution into subscription models online for mobile. LetsTalk online subscriptions showcase a variety of products including Rick Steves’ European travel series, information sources from Oxford, Britannica and World Almanac, inspirational and spiritual works from Dr. Wayne Dyer from Hay House and the Power of Now from New World Library, as well as fun and useful products such as mobile fitness coach BeFit, sCool Diary, the ultimate organizer for school, Shop&Go shopping assistant, and Monetizer, a personal finance assistant.

“ContentNow is changing the face of online information by showcasing the unique benefits of online content subscriptions while providing a seamless shopping experience for consumers,” said Michael Goldstein, founder and President of Content Now. “This new partnership will enhance our online subscription services with a large selection of high quality mobile content.”

ContentNow is quickly becoming the leading reseller of online and mobile content subscriptions. ContentNow’s unique business model brings together a wide variety of subscription offers and markets them through top-tiered sales channels, such as LetsTalk. Subscriptions are offered to consumers via ContentNow’s partners' websites, with ContentNow managing the subscription processing, fulfilment and account setup.

For more information and purchasing, please see: www.letstalk.com

About Mobifusion
Mobifusion is a leading mobile media content company that partners with top media and publishing companies to develop and deliver bestselling branded mobile content products to consumers around the world. The company’s patented m-publishing technologies provide rich information and entertainment products across wireless platforms. Mobifusion’s award-winning products are enjoyed by millions of mobile users and are available through the world’s top wireless operators and retailers. Mobifusion is privately held and is headquartered in Fremont, CA, with additional operations office in New Delhi, India. For more information, please visit: www.mobifusion.com.

About ContentNow
ContentNow is quickly becoming the leading reseller of online content subscriptions. ContentNow aggregates a wide variety of subscription offers and markets them through top-tiered sales channels, such as large ecommerce sites. Subscriptions are offered to consumers as items for sale on partners' websites, as well as through post order communications and promotional emails. ContentNow is changing the face of online information by showcasing the unique benefits of online content subscriptions while providing a seamless shopping experience for consumers. www.contentnow.com.

About Let’s Talk
LetsTalk is the leading online retailer of cell phones, wireless devices and service plans. LetsTalk helps consumers research, compare and purchase cell phones and service plans in a user-friendly environment free from bias and sales pressure. LetsTalk was founded July 1999, and is based in San Francisco.

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