UNICEF Canada to Benefit Big from One Organization’s Waste Reduction Week Initiative

Calgary, Canada, October 17, 2015 --(PR.com)-- In recognition of Waste Reduction Week, which runs from October 19 to 25, Electronic Recycling Association (ERA) will be hosting electronics collection events across Western Canada, with all proceeds to benefit UNICEF. There will be events in Calgary, Edmonton, Saskatoon and Winnipeg.

Individuals are invited to bring in unwanted electronic equipment to be confidentially processed. At the end of each event, equipment collected will be sorted and weighed by ERA. Rebates will be paid out to UNICEF according to ERA’s Moolah for Macros fundraising program, which attaches individual values to specific and/or operational equipment while peripherals and parts are paid out based on pounds collected. ERA will have collection bins onsite as well as an art display created by a local artist from upcycled computer parts, and will be holding a draw for several pieces of art.

“Waste Reduction Week has always been a great time for organizations to launch or promote waste reduction initiatives,” said Bojan Paduh, president and founder of ERA. “And now there is even more incentive for the public to get rid of the equipment that has been collecting dust for years in their homes.”

Event: Waste Reduction Week E-Waste Collection and UNICEF Fundraiser
Date: Thursday, October 22nd to Sunday, October 25th
Location: CF Chinook Centre
6455 Macleod Trail SW, Calgary, AB T2H 0K8
Time: During regular mall hours

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Event: Waste Reduction Week E-Waste Collection and UNICEF Fundraiser
Date: Tuesday, October 20th and Wednesday, October 21st
Location: The CORE Shopping Centre
324 8 Ave SW, Calgary, AB T2P 2Z2
Time: 11am – 2pm each day

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For more information please contact:

Kristi Gartner, Marketing & Communications Manager
Electronic Recycling Association
403-262.4488 ext. 104 Kristi@era.ca

About the Electronic Recycling Association
Established in 2004, the ERA is a non-profit organization directed to reduce the environmental impact of improperly discarded toxic electronic waste by offering accessible services to help corporations and individuals manage their retiring IT assets. With reuse being the ERA’s top priority, every item that is received is examined for any remaining productive life and refurbished for reuse. True end of life items are transferred to accredited recyclers where a nil landfill contribution can be assured. The ERA is committed to supporting local charities and individuals in need through the provision of electronic equipment to charities and individuals alike.