Etiya Releases Telaura Suite 6.0 with CPQ and Smart Marketing Management Features

Istanbul, Turkey, October 28, 2015 --(PR.com)-- Etiya, the leading Independent Software Vendor of Catalog-Driven BSS/OSS systems, Telco and Social CRM, and Big Data Analytics products, announced today the release of the 6.0 version of its award-winning showcase product Telaura Suite. The Telaura Suite 6.0 release adds Configure Price Quote (CPQ) and Smart Marketing Management (SMM) features focused for retail and corporate markets for Communications and Digital Service Providers. The 6.0 version is deployable “on cloud, on hybrid-cloud, and on-premise.”

Telaura Suite 6.0 with CPQ functionality enables personalization, self-service, and self-care of complex CSP offers. The CPQ integration into the BSS/OSS platforms enables Communications and Digital Service Providers to ensure its end-customers an enriched brand experience.

With advanced features including Product Configurator, Pricing Engine, Quoting System, Proposal and Action Management, Contract & Order Management, Rule/Event-Based Recommendation Engine, Scenario-Flow Editor, Telaura Suite 6.0 increases cross-sell and up-sell opportunities through personalized offers. Release 6.0 provides CSPs with a 360-degree view of the customers, products, and network resources. The identification of the right customer profiles and their management are done through specialized components that result in actions to offer the right customer, the right product, to the right time, through the right channel. Etiya’s Telaura Suite 6.0 provides a smart marketing system that ensures customers’ satisfaction, positive and consistent user experience, and brand loyalty to increase ARPU and operational agility.

According to Gartner, “We continue to see a lot of tactical buying around areas such as social, campaign management, analytics and MRM, we are also seeing areas of focused integration among executional, operational and analytical processes. Key areas of interest in integrated marketing include integrating multichannel (offline and online) campaigns, planning and managing the marketing mix across all media and channels, integration between planning and budgeting with campaign management, integrating sales and marketing (lead management), integration of creative planning and marketing fulfillment with asset management, and MPM.”*

“It’s about agility, it’s about efficiency and time-to-market,” Chun-Ling Woon (CEO, Etiya International) said. “CSPs can get products out faster because CSPs are not designing the offer, the customers are. CSPs become a warehouse for customers to come in and choose what they want.”

About Etiya
Etiya is the only Independent Software Vendor with a comprehensive Business/Operations Support System (B/OSS) bridging Telco CRM, Catalog-Driven Order Management, Social CRM, and Big Data Analytics. Etiya exclusively focuses on providing Communications and Digital Service Providers with innovative, agile products and a rapid implementation within 90 days. With its award-winning, TM Forum-certified products and its end-to-end implementation capabilities from consultancy to managed service, Etiya provides the most complete offer in the market.

* Gartner, Magic Quadrant for Integrated Marketing Management, October 27, 2014