Detroit Technology Leader to Revolutionize Car Shopping with Preview of Car.Show
Detroit, MI, October 31, 2015 --(PR.com)-- Detroit-based technology leader Detroit Trading™ announced today it will preview a new product to make it easier for people shop for top-selling cars and trucks across brands and bodystyles. The product, CAR.SHOW™, is designed as a new, multi-brand shopping format where in-market car shoppers will be able to see, feel and experience 300 top-selling vehicles, by vehicle body style, in one location. With plans to launch in 6 major markets by Q4 2016 and a proprietary format showcasing 300 vehicles across multiple brands in key segments, CAR.SHOW is soft launching in Detroit’s historic Eastern Market on Sunday, November 8th from 10 am ET to 5 pm ET.
Detroit Trading leadership spent more than 12 months developing CAR.SHOW, talking with more than 5,000 in-market car shoppers per day via its 1800CARSHOW® call center and analyzing purchase data from more than 7.2 million in-market car shoppers served by Detroit Trading developed software.
“All of these conversations, all the data lead us to one conclusion: car shoppers want one destination where they can see, feel and smell top-selling vehicles in a single setting,” says Mark Campbell, CEO of Detroit Trading. “While we have a lot of work to do to meet our goal of launching in top 10 metro markets by Q4 2016, our home town of Detroit will be a good backdrop for previewing this concept and getting on-the-ground insight and feedback from our prospective clients: in-market car shoppers.”
The preview of CAR.SHOW will feature the following:
- Makes and Models from the Top Brands: More than 50 makes and models on display that represent over 50% of new car sales for model year 2015, presented in a proprietary, consumer-friendly format.
- Real Time Payment Estimates: Technology hubs featuring proprietary and exclusive software powered by www.1800carshow.com – an industry leading ecommerce portal inventorying monthly payment details on 300 vehicle makes and models. Each hub will provide attendees with real-time payment estimates and online connections to the more than 1,000 regional dealers who are part of the Detroit Trading’s extensive dealer network.
- Unbiased, Objective Advice: More than 20 Segment Specialists™ on-hand provide vehicle and technology demonstrations.
- Props, Product and Technology Demonstrations: Led by car enthusiasts showing car shoppers the features they care about.
- Follow-Up Support: A simple, easy to remember number that event attendees can call to follow-up with additional questions and information, 1-800-CAR-SHOW.
The preview is free and open to the public. More information about this month’s preview is available at http://www.car.show.
About Detroit Trading™:
Headquartered in metropolitan Detroit, Detroit Trading develops technologies, products and services that put the consumer at the center of the car buying and car selling experience. These products are supported by a network of passionate, qualified Segment Specialists™, who provide real-time, expert and objective advice to in-market car buyers. Detroit Trading was started by a group of industry veterans and executives from Detroit’s own innovator and pioneer in the online car shopping and ecommerce space, Car.com, which was subsequently sold to Autobytel in April of 2004.
Detroit Trading leadership spent more than 12 months developing CAR.SHOW, talking with more than 5,000 in-market car shoppers per day via its 1800CARSHOW® call center and analyzing purchase data from more than 7.2 million in-market car shoppers served by Detroit Trading developed software.
“All of these conversations, all the data lead us to one conclusion: car shoppers want one destination where they can see, feel and smell top-selling vehicles in a single setting,” says Mark Campbell, CEO of Detroit Trading. “While we have a lot of work to do to meet our goal of launching in top 10 metro markets by Q4 2016, our home town of Detroit will be a good backdrop for previewing this concept and getting on-the-ground insight and feedback from our prospective clients: in-market car shoppers.”
The preview of CAR.SHOW will feature the following:
- Makes and Models from the Top Brands: More than 50 makes and models on display that represent over 50% of new car sales for model year 2015, presented in a proprietary, consumer-friendly format.
- Real Time Payment Estimates: Technology hubs featuring proprietary and exclusive software powered by www.1800carshow.com – an industry leading ecommerce portal inventorying monthly payment details on 300 vehicle makes and models. Each hub will provide attendees with real-time payment estimates and online connections to the more than 1,000 regional dealers who are part of the Detroit Trading’s extensive dealer network.
- Unbiased, Objective Advice: More than 20 Segment Specialists™ on-hand provide vehicle and technology demonstrations.
- Props, Product and Technology Demonstrations: Led by car enthusiasts showing car shoppers the features they care about.
- Follow-Up Support: A simple, easy to remember number that event attendees can call to follow-up with additional questions and information, 1-800-CAR-SHOW.
The preview is free and open to the public. More information about this month’s preview is available at http://www.car.show.
About Detroit Trading™:
Headquartered in metropolitan Detroit, Detroit Trading develops technologies, products and services that put the consumer at the center of the car buying and car selling experience. These products are supported by a network of passionate, qualified Segment Specialists™, who provide real-time, expert and objective advice to in-market car buyers. Detroit Trading was started by a group of industry veterans and executives from Detroit’s own innovator and pioneer in the online car shopping and ecommerce space, Car.com, which was subsequently sold to Autobytel in April of 2004.
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Car.Show
Matt Clayson
248-226-5730
car.show
Matt Clayson
248-226-5730
car.show
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