Innovation Direct™ Designated as Official Licensing Representative for S'Terra Razor Invention

Miami, FL, November 14, 2015 --(PR.com)-- An innovative and functional version of a commonly used barber accessory, the S’Terra Razor, has been developed by inventor Dmitriy Kalendarev of Flushing, New York. The invention’s unique design provides barbers with all of the functionality of a conventional blade as well as additional advantages.

The S’Terra Razor’s proprietary features help it to reduce the probability of cuts and other injuries to the customer. The product offers the convenience of keeping other necessary components within easy reach of the barber at all times. Additionally, the S’Terra Razor saves time for barbers and their customers. Furthermore, the S’Terra Razor will also be competitively priced and made from durable materials, adding to its appeal.

The inventor of the S’Terra Razor, who has been a professional barber for many years, has developed prototypes that he has utilized with success. The S’Terra Razor is also the subject of Patent Pending status within the United States Patent and Trademark Office.

Mr. Kalendarev now seeks a third party licensee to manufacture, market, and distribute the product for him under a royalty agreement. Potential licensees in the barber supplies industry are currently being targeted as candidates to eventually commercialize the S’Terra Razor on a worldwide basis.

In August 2015, Mr. Kalendarev contracted Miami, Florida-based product management services leader Innovation Direct™ to represent the S’Terra Razor to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the World of Concrete Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the S’Terra Razor and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at MR@innovationdirectonline.com.