Contrastshop.com New Online Shop from Famous Streetwear Brand - Contrast-Wear
The main focus lies in Contrasts unmistakable character which is mostly effective due to the unique designs and styles, combined with the wide and full colour range. The product focus lies in all year round t-shirts but ranges to sweaters, hoodies, cardigans, tops… just to name a few. Contrast has just launched their online shop. Please see www.contrastshop.com. The shop is constantly updated and new items are available on weekly basis.
Vienna, Austria, December 18, 2007 --(PR.com)-- Contrast was established in October 2003 by young international artists and designers in London. All, coming from different backgrounds, share a desire for individuality and the affordable dispersion of their work. Starting on the weekly Spitalfield fashion market in central London the wholesale division was launched during the winter of 2003/04 and Contrast-wear was delivered to selected retailers in Austria, UK, and Germany. In June 2005, the label set up its online presence with www.contrast-wear.com. During 2005 stores in Spain, Greece, Israel, France, and Italy were added to the list. Contrast is currently working together with distributors in several European countries and is seeking to expand to the Asian, Australian, and US market.
In the "mass society" we live today the wish for individuality and distinctiveness is bigger than ever. Contrast shows how individuality, emotions and characters can be looked at from different perspectives and angles. The uniqueness and individuality of the designs as much as the name Contrast in itself, imply being not only different but also original and genuine.
The themes of the designs are centred on people, their environment, symbols and emotions, as well as a mixture of individual characters. Contrasts distinctive style combined with the designers wish to represent a visual, colourful, and lively contrast, create the brands unique and unmistakable character. Individualistic graphics, always in tonal variation and accordance with cutting-edge styles and colours, are key to Contrasts style and success
The mannequin fulfils a clear purpose , a human body with no head, no face, no smile, that only exists to imitate a "real" human.; it may stand in a shop window or used as a dress form, etc. it has no identity of its own, but receives its identity from its purpose. Their mannequin is placed all over different cities, in public places where people pass by, thus imitating a person and obtaining an identity by its clothes as well as its surrounding.
Contrast targets the young, dynamic, fashion-conscious individualist. It is this crowd of people, having evolved from many different aspects of street culture and forming the newly defined street’couture, which represents a vastly growing market share in the fashion industry.
The main focus lies in Contrasts unmistakable character which is mostly effective due to the unique designs and styles, combined with the wide and full colour range. The product focus lies in all year round t-shirts but ranges to sweaters, hoodies, cardigans, tops….just to name a few.
"Our Shirts have an individualistic touch for life; which is the purpose of our collection. People, the surrounding, and the space, " says one of the main designers of Contrast.
The themes of the designs are centred on people, their environment, symbols and emotions, as well as a mixture of individual characters. Contrasts distinctive style combined with the designers wish to represent a visual, colourful, and lively contrast, create the brands unique and unmistakable character. Individualistic graphics, always in tonal variation and accordance with cutting-edge styles and colours, are key to Contrasts style and distinctiveness.
By now our collection is been sold in the following countries: Austria, Germany, Italy, Israel, UK, Switzerland, Spain, Portugal, France and Japan.
Contrast has just launched our online shop. Please see www.contrastshop.com . The shop is constantly updated and new items are available on weekly basis.
Contrast has been featured in various newspapers (Maariv), magazines (TimeOut, Stylemag, Vernis) and TV shows (MTV, ORF, 3Sat) just to name a few. Contrast has been exhibiting at major trade fairs in Europe (Bread & Butter Berlin and Barcelona, London Central) and the Middle East (Designer Market).
For further questions and comments please do not hesitate to contact info@contrast-wear.com.
Press Office:
Becky Sandorffy, MSc., becky@contrast-wear.com or, 00431 7152164 For information: www.contrast-wear.com
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In the "mass society" we live today the wish for individuality and distinctiveness is bigger than ever. Contrast shows how individuality, emotions and characters can be looked at from different perspectives and angles. The uniqueness and individuality of the designs as much as the name Contrast in itself, imply being not only different but also original and genuine.
The themes of the designs are centred on people, their environment, symbols and emotions, as well as a mixture of individual characters. Contrasts distinctive style combined with the designers wish to represent a visual, colourful, and lively contrast, create the brands unique and unmistakable character. Individualistic graphics, always in tonal variation and accordance with cutting-edge styles and colours, are key to Contrasts style and success
The mannequin fulfils a clear purpose , a human body with no head, no face, no smile, that only exists to imitate a "real" human.; it may stand in a shop window or used as a dress form, etc. it has no identity of its own, but receives its identity from its purpose. Their mannequin is placed all over different cities, in public places where people pass by, thus imitating a person and obtaining an identity by its clothes as well as its surrounding.
Contrast targets the young, dynamic, fashion-conscious individualist. It is this crowd of people, having evolved from many different aspects of street culture and forming the newly defined street’couture, which represents a vastly growing market share in the fashion industry.
The main focus lies in Contrasts unmistakable character which is mostly effective due to the unique designs and styles, combined with the wide and full colour range. The product focus lies in all year round t-shirts but ranges to sweaters, hoodies, cardigans, tops….just to name a few.
"Our Shirts have an individualistic touch for life; which is the purpose of our collection. People, the surrounding, and the space, " says one of the main designers of Contrast.
The themes of the designs are centred on people, their environment, symbols and emotions, as well as a mixture of individual characters. Contrasts distinctive style combined with the designers wish to represent a visual, colourful, and lively contrast, create the brands unique and unmistakable character. Individualistic graphics, always in tonal variation and accordance with cutting-edge styles and colours, are key to Contrasts style and distinctiveness.
By now our collection is been sold in the following countries: Austria, Germany, Italy, Israel, UK, Switzerland, Spain, Portugal, France and Japan.
Contrast has just launched our online shop. Please see www.contrastshop.com . The shop is constantly updated and new items are available on weekly basis.
Contrast has been featured in various newspapers (Maariv), magazines (TimeOut, Stylemag, Vernis) and TV shows (MTV, ORF, 3Sat) just to name a few. Contrast has been exhibiting at major trade fairs in Europe (Bread & Butter Berlin and Barcelona, London Central) and the Middle East (Designer Market).
For further questions and comments please do not hesitate to contact info@contrast-wear.com.
Press Office:
Becky Sandorffy, MSc., becky@contrast-wear.com or, 00431 7152164 For information: www.contrast-wear.com
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Contact
contrast-wear
Becky Sandorffy
004317152164
www.contrastshop.com
Becky Sandorffy
004317152164
www.contrastshop.com
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