LiceDoctors Launches Its Service in Western Massachusetts Ahead of the Holiday Season

Springfield, MA, November 24, 2015 --(PR.com)-- Holiday season, when families gather, means an increase in the incidence of head lice. Western Massachusetts, including the Berkshires, Williamstown, Springfield, and vicinity is the newest home to LiceDoctors Lice Treatment and Nit Removal Service. The national lice removal service now makes house calls to families in need in the this area. Service has been available for families in the Greater Boston and Worcester areas and based on the success of the treatment service in these areas, LiceDoctors has opted to expand its operations to Western Massachusetts.

Head lice has become a nuisance and often times overwhelming problem for families in Western Massachusetts and across the state. Schools have reconsidered their lice policies and many have made changes that permit students with lice eggs (nits) and even live lice to remain in school. These districts follow recommendations from the American Academy of Pediatrics which stipulates that children should be allowed to remain in school as too many children were missing school for a problem that is not deleterious to their health. With more children in school with potentially active cases of lice, the risk has increased for the spread of lice from head to head.

LiceDoctors has been treating families for several years, utilizing a treatment protocol that was developed over 20 years ago by their on-staff medical director, Dr. Stephen Beck. The protocol is pesticide-free and a technician comes to the client's home and uses a methodical, step-by-step procedure that includes an application of oil, combing through the hair. drying the hair, and then handpicking the remaining nits. Technicians are rigorously trained and are experienced in labor-intensive treatment to eliminate all remnants of an infestation so that it does not re-start itself. LiceDoctors offers a complete guarantee that its treatment is effective.

According to owner, Karen Sokoloff, "Since we have been operating in Massachusetts for years, we have had demand from families in the Western Massachusetts area. We knew it was time to open in Western Massachusetts and now have a full staff of experienced and talented lice experts who go to families and treat them in the comfort and privacy of their own home. Clients love the privacy that a home treatment affords and that we come to them at their convenience, day or night. Families call us in crisis and we get someone there within an hour. Since chemicals are no longer effective in treating head lice, due to the growing resistance among lice, more and more families are frustrated by the occurrence of lice and the difficulty in getting rid of them on their own. That is where we come in and people are relieved to have professional help."

LiceDoctors has an impressive history of having successfully eradicated head lice in over 160,000 people. The company's solid heritage has earned it the Better Business Bureau's highest rating of an "A".

LiceDoctors makes house calls in Western Massachusetts in Adams, Amherst, Egremont, Great Barrington, Holyoke, Lee, Lenox, Monterey, Northampton, Otis, Pittsfield, Springfield, Stockbridge, Williamstown, and many more. Calls are answered by a live person from 7 am until after midnight every day. In Madison, call 413-314-2024 for an appointment at your convenience.