Looking for Love? - The Answer is in Understanding Marketing

Malden, MA, February 08, 2006 --(PR.com)-- With Valentine's Day approaching fast, people are thinking of love and most single people would like to get a date. But getting the date in today's high pressure society can be difficult enough, and then actually getting through the date can be a marathon or even a traumatic experience. People often go into the dating scene 'without a clue,'-- randomly without planning and much forethought. They think they know what they should do to impress the girl or guy, and then they mess it up. It's not their fault. No one ever told them how to market themselves to a potential partner.

ClydeSight Productions has published the popular new E-Book "A Marketing Feast - Cooking Up a Successful Internet Marketing Plan" that, believe it or not, can help anyone going on dates do a better job and start building a lasting relationship.

Everyone is in the marketing game whether they realize it or not. In dating, the person is marketing his or herself to a potential partner. The same principles that get people to buy goods and services are also at work in the dating scene. But most people who go on dates don't know the principles of marketing, so instead they try to impress the other person by talking about themselves first and then continue on how great they are, what they like, don't like and so on. This can become embarrassing and doesn't work.

With an understanding of proper Marketing, people learn the successful approach is to show the other person the benefit, the uniqueness of who they are and why they would be the best person to date. As the authors, Cathrine Garnell and Tim Thompson write, "Just as with customers, it's not about you, it's about them-- the person you are with. You've got to target their needs."

"A Marketing Feast - Cooking up a Successful Internet Marketing Plan" teaches people the basics of good marketing-- the Marketing Trifecta, the USP, Location and Benefit, among other principles. While this applies to the Internet, it works everywhere, including dating.

Going on a date may not seem like a marketing agenda, yet successful dating depends on the same principles as a successful marketing plan. "A Marketing Feast - Cooking up a Successful Internet Marketing Plan" explains it in an easy to read, fun format, which concisely teaches how to go about marketing -- in the dating scene and of course in general marketing. The 185 page e-book delivers the Marketing Trifecta (USP, Benefit, Location) in a set of how-to modules-- Marketing Recipes. There are even food recipes geared to the Marketing Plan! The e- book is available for immediate download at: http://www.clydesight.com/CUCMS/

185 pages, illustrated, black and white, PDF format, instant download at purchase.

ClydeSight Productions are creators of inspiring and entertaining multimedia, music, e-books and websites.

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