Meet the Belgians Reinventing Men's Underwear
New York, NY, December 03, 2015 --(PR.com)-- Clothing brand McAlson wants to bring an end to "tighty-whities". The Belgian-based company has developed an innovative men's underwear combining a soft brief with a boxer short that retails for $45. "Simply put, it's two underwear in one," explains Pierre Deren, Founder and President of McAlson.
McAlson underwear are manufactured throughout Europe with fabrics sourced from Italy and Portugal. The company was founded by Pierre, a descendant of a Belgian textile family, who in the late nineties found that there was a need for comfortable, yet equally fashionable men's boxers. Pierre embarked on a life-long journey that led him to designing a stylish pair of underwear that combined both the boxer short based on an American cut with a 100% soft cotton interior brief. The result is a unique pair of underwear that not only looks great but as Pierre states, "helps keep everything in place."
Nowadays, two of Pierre's children, Thibaud and Caroline, have joined the family-owned business and assist him in the creation of ever-changing seasonal collections. This season’s printed boxers include fun designs showcasing penguins, skiers, and cappuccino cups. More classic solid colors and checkered underwear help create a well-rounded collection that suits every gentleman’s taste.
"Every season we launch 90 unique prints. We are constantly on the lookout for interesting designs ranging from everyday objects to more out of the ordinary ideas,” stated Thibaud Deren, Sales Manager of McAlson.
In addition to the seasonal collections McAlson also releases limited edition boxer shorts on special occasions like Christmas and Valentine's Day. “These themed boxers have always been a great success and are often sold-out within minutes of launch. Our customers appreciate getting a unique product,” says Caroline Deren, McAlson's European Sales Representative.
Recently, McAlson has sought to expand beyond Europe and enter the American market. Through a new website, www.McAlsonUSA.com, and partnerships with local American stores the luxury brand is determined to redefine the American underwear market.
"After establishing the McAlson brand in Europe and perfecting our boxer for almost two decades, we are now convinced that the time has come to share our creations with the American public. We encourage men all over the country to treat themselves to a McAlson and have them experience a truly comfortable boxer," says Pierre Deren.
Contact:
Henri-Philippe Gardin
(646) 374-2003
usa@mcalson.com
www.mcalsonusa.com
McAlson underwear are manufactured throughout Europe with fabrics sourced from Italy and Portugal. The company was founded by Pierre, a descendant of a Belgian textile family, who in the late nineties found that there was a need for comfortable, yet equally fashionable men's boxers. Pierre embarked on a life-long journey that led him to designing a stylish pair of underwear that combined both the boxer short based on an American cut with a 100% soft cotton interior brief. The result is a unique pair of underwear that not only looks great but as Pierre states, "helps keep everything in place."
Nowadays, two of Pierre's children, Thibaud and Caroline, have joined the family-owned business and assist him in the creation of ever-changing seasonal collections. This season’s printed boxers include fun designs showcasing penguins, skiers, and cappuccino cups. More classic solid colors and checkered underwear help create a well-rounded collection that suits every gentleman’s taste.
"Every season we launch 90 unique prints. We are constantly on the lookout for interesting designs ranging from everyday objects to more out of the ordinary ideas,” stated Thibaud Deren, Sales Manager of McAlson.
In addition to the seasonal collections McAlson also releases limited edition boxer shorts on special occasions like Christmas and Valentine's Day. “These themed boxers have always been a great success and are often sold-out within minutes of launch. Our customers appreciate getting a unique product,” says Caroline Deren, McAlson's European Sales Representative.
Recently, McAlson has sought to expand beyond Europe and enter the American market. Through a new website, www.McAlsonUSA.com, and partnerships with local American stores the luxury brand is determined to redefine the American underwear market.
"After establishing the McAlson brand in Europe and perfecting our boxer for almost two decades, we are now convinced that the time has come to share our creations with the American public. We encourage men all over the country to treat themselves to a McAlson and have them experience a truly comfortable boxer," says Pierre Deren.
Contact:
Henri-Philippe Gardin
(646) 374-2003
usa@mcalson.com
www.mcalsonusa.com
Contact
McAlson
Henri-Philippe Gardin
(646) 374-2003
www.mcalsonusa.com
Henri-Philippe Gardin
(646) 374-2003
www.mcalsonusa.com
Contact
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