Waltham Boys and Girls Club Kicks Off Fundraising Marketing Campaign with Help from Wilde Agency Annual "Favorite Things" Campaign Will Feature Artwork from Club Members

Waltham, MA, December 03, 2015 --(PR.com)-- Wilde Agency, a digital and direct agency that’s pioneering the use of the science of human behavior in marketing, today announced that its team has provided pro bono marketing work to the Waltham Boys & Girls Club to help with their annual alumni fundraising campaign.

The entire staff at Wilde Agency initially spent a day at the Club volunteering as part of a team bonding exercise. “We did everything from yard work to cleaning the art room, repainting, and even wrapped presents for the holidays," said John Sisson, President, Wilde Agency. “We were so moved by the Club’s mission that we offered assistance on any marketing projects they may need. It just so happened that they were about to enter their annual alumni fundraising phase and they had limited resources to execute the marketing, so we stepped in. We’re honored to help such a valuable local organization that is focused on improving the lives of children in our community.”

Wilde created a campaign centered around the theme of “Favorite Things,” featuring artwork from Club members on what their favorite thing is about the Boys & Girls Club. The direct response campaign will help the club meet their fundraising goals to support the after school program, aquatics program, food program, summer camp, sports and fitness, club tech, music clubhouse, social recreation and teen program.

“We were so grateful for the generous offer by Wilde Agency to help us with our annual alumni fundraising campaign,” said Erica Young, Executive Director, Waltham Boys & Girls Club. “It’s amazing how well the Wilde Agency team captured the Club and the real impact we make on children in the community. Not only did they provide outstanding work on the creative, but they also donated materials to make it all happen and went even further by coming into the Club to work with the kids on the artwork! What a special team.”

The campaign hopes to raise $150,000 for the Club. Anyone interested in helping can make a donation or learn about other ways to give at http://www.walthambgc.org/portal/ways-to-give

About Waltham Boys & Girls Club:
The mission of the Waltham Boys & Girls Club is to inspire and enable all young people especially those who need us most, to realize their full potential as productive, responsible and caring citizens. For more information, visit http://www.walthambgc.org/ or Like us on Facebook: https://www.facebook.com/waltham.bgc.

About Wilde Agency:
Wilde Agency is a digital and direct agency that uses what social scientists have found about how people make decisions, to motivate people to do what our clients want them to do. We’re a pioneer in the use of the science of human behavior in marketing, infusing it into all of our efforts, including strategy, creative, and data/analysis work, to deliver remarkable results for our clients.

For more information, visit www.wildeagency.com or follow us on Twitter or Facebook.

Contacts:
Chris McConaughey
Chris.McConaughey@WildeAgency.com
781.251.2732

Kim Kennedy
kkennedy@perkettpr.com
781.603.6066