New Marketing Tactics from Appliance Repair Business in Cambridge, MA, Work to Boost Local Economy

Reading, MA, December 24, 2015 --(PR.com)-- The local economy in Cambridge, MA, depends upon small businesses thriving. To boost the area’s economic growth, Service Today Appliance Repair is teaming up with the online marketing specialists at Prospect Genius to improve its Web site’s visibility and accessibility. By making it easier for customers seeking appliance repair to shop local, Service Today Appliance Repair is not only bolstering its bottom line, but also helping to strengthen the community’s economy.

According to the 2012 ABA Indie Impact Study Series, conducted by Civic Economics and the American Booksellers Association, 48% of each purchase at an independent business is recirculated locally. Meanwhile, less than 14% of each purchase at a chain business is recirculated. As Service Today Appliance Repair takes steps to enhance its Web presence, it will make it easier for local residents to get the appliance repairs they need without resorting to a big-box company. Thus, more money from each purchase goes back into the community—instead of into a national chain’s coffers.

Prospect Genius offers a variety of Internet marketing services to its clients. These include search engine optimization (SEO), professional content creation, and directory placement. As Prospect Genius implements these techniques on Service Today Appliance Repair’s behalf, it helps a locally owned and operated business thrive while giving consumers an option to keep their money funding the local economy. Going forward, when people in and around Cambridge search the Web for appliance repair companies, they should be more likely to find Service Today Appliance Repair among the top results.

“We believe in the importance of small, independent businesses,” says Prospect Genius online marketing specialist Matt Gallo. “Through our tried-and-true online marketing strategies, we hope to assist Service Today Appliance Repair in connecting with appliance owners throughout Cambridge and the greater Boston metro.”

Service Today Appliance Repair’s team of appliance service experts has more than 20 years of experience on the job. The business offers refrigerator repair, washing machine repair, dryer repair, and more in and around Cambridge.