Windows Installer in Gaithersburg, MD, Boosts Local Economy by Using Web Marketing Techniques

Olney, MD, December 31, 2015 --(PR.com)-- A new Web advertising campaign launched by Olney-based windows installer Thermal Specialties and Installation Co. is poised to help boost the local economy. By partnering with the online marketing specialists at Prospect Genius to get the word out about its window and door installation services, Thermal Specialties and Installation Co. is encouraging Gaithersburg-area residents to spend their money at a local business rather than purchasing energy-efficient windows and other components through a big-box store. This new marketing strategy is also aimed at broadening the company’s customer base.

Why is buying local so vital? According to eLocal, if people in an average American city were to shift 10% of their spending from chains to local businesses, it would bring an additional $235 million per year to the community’s economy. Supporting a locally owned and operated window and door company like Thermal Specialties and Installation Co. means playing a role in this economy-boosting trend while also helping a small business survive and thrive.

Prospect Genius is implementing a variety of Internet marketing techniques to help Thermal Specialties and Installation Co. perform better on relevant search engine results pages, thus becoming more visible to prospective customers who are browsing the Web for a door or windows installer. One major tactic in Prospect Genius’s process is search engine optimization, or SEO. This involves incorporating industry- and location-specific keywords and phrases into the business’s Web site, helping search engines such as Google and Bing view the site as extremely relevant to queries using those search terms.

“Going forward, when people in Gaithersburg or the surrounding area query a search engine with terms like ‘entry doors,’ ‘french patio doors,’ and ‘replacement windows,’ they’ll be more likely to encounter Thermal Specialties and Installation Co.,” explains Matt Gallo, a senior Internet advertising strategist with Prospect Genius. “Increased Web prominence can help a small business better connect with people in its area who are seeking the products and services it provides.”

Thermal Specialties and Installation Co. is licensed and insured for window and door installation throughout the greater Gaithersburg region. The company has been in business since 1984.