The VALID Marketing Group, a Different Kind of Marketing Agency Emerges as a Result of Divergent Media, Shifting Consumer Behavior, New Technology and Boundless Data

Norfolk, VA, January 09, 2016 --(PR.com)-- A recent study found that combined, companies in the U.S. waste an average of $22 million each day on their marketing programs. There are a number of reasons for this including fraudulent internet traffic, stolen content, misguided strategy and misdirected analytics. While many marketers have migrated the lion’s share of their marketing budget to digital media over the past few years most have yet to master this new domain.

Chris DallaVilla, an entrepreneur and modern day ad man, is focused on helping companies with this very issue. Mr. DallaVilla states, “The goal is to ensure each client is as effective and as efficient as possible with their marketing investments.” He continues, “These are not insurmountable problems to overcome - it just takes a different approach.”

The study, conducted by Ernst & Young, shares this view stating that “Improving some fundamental business practices is critical.”

VALID Marketing Group, the firm Mr. DallaVilla founded, partners to assist both agencies and brands to understand how to navigate the pitfalls of today’s marketing landscape to maximize ROI. The practice leverages a proprietary algorithm and software platform that Mr. DallaVilla wrote himself and a marketing practice methodology called the Data Defines Destiny framework.

VALID offers a fresh approach. One that is modernized to align with today’s marketing reality and recognizes the importance of balancing creativity, technology and strategy with data science.