Adventure Sports Tourism in India – The Great Leap
New Delhi, India, January 14, 2016 --(PR.com)-- New Delhi, Treks 'n Rapids becomes India’s 1st adventure sports tourism company to be published as a case study in the leading international research based publication, Ivey Publishing on Adventure Sports Tourism in India.
The case study was compiled and created by two senior professors of XLRI Jamshedpur.
The adventure sports tourism industry has tremendous potential for growth in India, largely due to the number of young professionals with disposable incomes and a desire for new experiences, and is witnessing increased demand from a variety of profitable customer segments, both domestic and foreign, corporate and individual. However, the industry suffers from various problems such as poor infrastructure, the country’s negative image in the minds of customers (especially with regard to safety and quality) and a string of natural disasters.
The IVEY case study is suitable for use in MBA and other graduate-level management programs in courses on strategic management, services marketing, entrepreneurship, tourism management and management of small businesses.
Treks ‘n Rapids is the only adventure sports & Experiential Learning company in India to have been taken as a case study in management by scholars from leading B Schools including JBIMS, NMIMS, SP Jain, MDI Gurgaon, IMI, FMS, MICA and IMT Ghaziabad in the past. The company has also been voted No. 1 in brand preference and brand equity, as India’s most popular adventure travel and experiential learning company, on multiple occasions between 2003 and 2015, as per market research conducted by IITR Thomso, NIT Calicut, NPTI New Delhi and others.
Speaking about the latest accolade to the company’s kitty Pranav Kukreti, Founder and Director, Treks ‘n Rapids Private Limited says, “We are extremely delighted with this recognition and are grateful to all those who believed in us. We are looking forward to sustainable development in Indian adventure tourism industry and pushing travel boundaries making earth a better place to live in.”
About Treks ‘n Rapids:
Treks ‘n Rapids (P) Ltd. is India’s first 360 degree integration adventure sports and outdoor education company, founded by the alumni of Harvard Business School and NMIMS Mumbai in 2002. The company provides 360 degree product and services offering relating to adventure travel and offbeat recreation, right from adventure holiday packages for virtually every imaginable adventure sport and offbeat destination across the country, high impact corporate experiential learning programmes, outdoor leadership camps for kids, manufacturing and marketing of international grade adventure gear and certificate courses in adventure sports.
For media queries, please contact:
Anupam Kishore
Manager – Marketing and Communications
Treks ‘n Rapids Pvt. Ltd.
New Delhi
P. +91 11 43539195
C. +91 9811597834 / 9958448406
The case study was compiled and created by two senior professors of XLRI Jamshedpur.
The adventure sports tourism industry has tremendous potential for growth in India, largely due to the number of young professionals with disposable incomes and a desire for new experiences, and is witnessing increased demand from a variety of profitable customer segments, both domestic and foreign, corporate and individual. However, the industry suffers from various problems such as poor infrastructure, the country’s negative image in the minds of customers (especially with regard to safety and quality) and a string of natural disasters.
The IVEY case study is suitable for use in MBA and other graduate-level management programs in courses on strategic management, services marketing, entrepreneurship, tourism management and management of small businesses.
Treks ‘n Rapids is the only adventure sports & Experiential Learning company in India to have been taken as a case study in management by scholars from leading B Schools including JBIMS, NMIMS, SP Jain, MDI Gurgaon, IMI, FMS, MICA and IMT Ghaziabad in the past. The company has also been voted No. 1 in brand preference and brand equity, as India’s most popular adventure travel and experiential learning company, on multiple occasions between 2003 and 2015, as per market research conducted by IITR Thomso, NIT Calicut, NPTI New Delhi and others.
Speaking about the latest accolade to the company’s kitty Pranav Kukreti, Founder and Director, Treks ‘n Rapids Private Limited says, “We are extremely delighted with this recognition and are grateful to all those who believed in us. We are looking forward to sustainable development in Indian adventure tourism industry and pushing travel boundaries making earth a better place to live in.”
About Treks ‘n Rapids:
Treks ‘n Rapids (P) Ltd. is India’s first 360 degree integration adventure sports and outdoor education company, founded by the alumni of Harvard Business School and NMIMS Mumbai in 2002. The company provides 360 degree product and services offering relating to adventure travel and offbeat recreation, right from adventure holiday packages for virtually every imaginable adventure sport and offbeat destination across the country, high impact corporate experiential learning programmes, outdoor leadership camps for kids, manufacturing and marketing of international grade adventure gear and certificate courses in adventure sports.
For media queries, please contact:
Anupam Kishore
Manager – Marketing and Communications
Treks ‘n Rapids Pvt. Ltd.
New Delhi
P. +91 11 43539195
C. +91 9811597834 / 9958448406
Contact
Treks n Rapids
Anupam Kishore
00911143539195
www.treksnrapids.com
Anupam Kishore
00911143539195
www.treksnrapids.com
Contact
Categories