ThinkNow Research Expands Demographic Focus

Burbank, CA, January 20, 2016 --(PR.com)-- ThinkNow Research, a culturally-integrated market research agency, today announced its shift from a U.S. Hispanic focus to include African-American and Asian demographics.

“With the success of our Millennial Project Research initiative over the past year and a half which was inclusive of Hispanic, African-American, Asian and non-Hispanic white millennials, we have had a surge in our clients asking us to research more diverse audiences beyond U.S. Hispanic,” said Mario Xavier Carrasco, ThinkNow Research’s Managing Partner. “Our re-positioning as a culturally-integrated Market Research agency better represents where our agency is today and our vision for the future.”

Today, the agency’s client list includes companies like Google, AARP, Hallmark, and The Walt Disney Company and is recognized as a leader in the full-service market research space.

ThinkNow Research’s expansion represents its successful and ongoing transition well beyond its U.S. Hispanic focus heritage. Today the company competes in key growth markets that include African-American and Asian market research while also providing sample to leading market research firms through its proprietary online panel, DigaYGane.com.

“We are excited to be able to fully tap into the capabilities of our Custom Research Director, Carlos Yanez,” said Roy Eduardo Kokoyachuk, ThinkNow Research’s Managing Partner. “At Carlos’ previous position as Sr. Research Director of Multicultural Research for GfK, he managed African-American and Asian research projects in addition to U.S. Hispanic. We now get to share his expertise in these demographics with our clients at large.”