Digital Summit Returns to Marquette on February 25

Milwaukee, WI, February 04, 2016 --(PR.com)-- The fast-changing world of digital advertising and marketing will be the focus at the fourth annual Digital Advertising + Marketing Summit to be held Thursday, Feb. 25. The day-long conference – part of Marquette University’s Insight Summit Series – features 12 sessions with speakers sharing insights, expertise and experience on how to take digital advertising and marketing to the next level.

The speaker lineup features digital professionals and thought leaders from BucketFeet, Gartner, Google, Laughlin Constable, Merkle, Microsoft, Okanjo, Paris Presents, Retale, Spotify, Tahzoo, TalentFoot, and Tribune Media.

“The Digital Summit is an exciting and important event for the Diederich College of Communication,” said Dean Ana Garner of Marquette’s Diederich College of Communication. “It brings industry leaders in the advertising, marketing communication and media fields to the Marquette campus for an enthusiastic exchange of ideas and best practices with students, faculty and area professionals. This is an event you don’t want to miss.”

Last year’s summit was sold-out, drawing more than 500 attendees. This year’s event focuses on providing insights on the digital trends, strategies and best practices that matter most to practitioners.

“Laughlin Constable is proud to partner once again with the Diederich College of Communication at Marquette University to bring about the third annual Digital Advertising and Marketing Summit,” said Paul Brienza, EVP of Digital at Laughlin Constable. “The goal of the conference is to arm attendees with the knowledge of what is on the digital horizon as well as strategies and best practices to elevate their digital marketing.”

Topics that will be covered at the event include digital storytelling, customer experience, the evolution of brands through digital innovation, how to succeed in today’s digital landscape, how to captivate your audience at the right moments, native commerce, and more.

Three classroom-based workshops will also be held in Johnston Hall on Marquette’s campus on Wednesday, February 24, the day before the Summit. Workshop topics include market research on a small budget, social media analytics, and Google Analytics. Tickets for the pre-event workshops are sold separately.

Lead sponsors for the event are Marquette’s Diederich College of Communication and Laughlin Constable. Proceeds will benefit a scholarship fund for students of the Diederich College of Communication.

For tickets and more information about the event, visit http://www.insightsummitseries.com/digital. Information is also available on the Insight Summit Series Facebook and Twitter pages.

Laughlin Constable
Laughlin Constable has been providing integrated marketing services to its clients for nearly 40 years. With offices in Chicago, Milwaukee, New York and New Jersey, the agency provides Full-Circle Branding™ solutions, including brand strategy development, digital marketing, design, advertising, public relations, media research, planning and buying. Its annual billings are in excess of $250 million. The agency's clients include: Wisconsin Department of Tourism, Bon-Ton Stores, Sears Holdings, Food Network, Lung Cancer Alliance, USA Network, PDC Brands, Medela, Northwestern Medicine, Master Lock, MillerCoors, Paris Presents, Palermo Villa and Bright Start/Oppenheimer Funds. For more information, please visit www.Laughlin.com, www.Facebook.com/Laughlin Constable or follow LC on Twitter @LaughlinAgency and LinkedIn.