World Coding and Marking Market to be Worth Us$ 7 Billion by 2021

New York, NY, February 09, 2016 --(PR.com)-- Beige Market intelligence had recently published a report titled “Strategic Assessment of the Coding and Marking Market”by technology (Continuous Ink Jet Printer, Laser, Piezo Ink Jet Printer, Print and Apply Labelling Products, Thermal Ink Jet Printer, Thermal Transfer Overprinting Printer, Valve Jet Printer) Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 – 2021 in which the company predicts the market to be approximately worth a little over US$ 7 billion by 2021.

There are numerous benefits associated with coding and marking for packaging across all industries. For the pharmaceutical industry, the use of coding and marking is extremely critical as there can be no room for error in the coding and marking of products within this industry. The technology allows for the coding and marking of these products to take place at a rapid pace and is a deterrent against any counterfeit products that may be available in the market. Numerous mandates have come into play wherein all pharmaceutical products being sold in a particular country need to have a unique serial number for the purpose of tracking and ensuring that they are genuine. These mandates have deadlines by which time should these product not have the unique serial numbers, will not be accepted in the market. This in itself is a driver for the coding and marking market and the same can be expected across other industries over time.

North America leads in terms of revenue contribution towards Coding and Marking with the APAC region not far behind
The North American market has the advantage of having a large number of the world’s largest multinational companies which correspondingly have their operations in the region. Further to this, there are already a number of regulations in place which stipulate the need for a proper system to track products from the time it is manufactured to the time when it is sold. There are numerous food and beverage and pharmaceutical companies in the region which alone are driving the market for coding and marking to a great extent. PepsiCo and Pfizer are just two of many large companies that have their operations in the region and that are contributing to the coding and marking market. Industry mandates such as the Food Safety Modernization Act has also contributed to this market since 2011.

CIJ Coding is expected to contribute to approximately a third of the World Coding and Marking market by 2021
CIJ coding technology has been the more common technology used for quite some time primarily because of the ease of installation of this printer. Further to this, CIJ coding printers can be used to print on almost every surface and as such, is suitable across all industries. The printing of codes is done without any contact with the product at hand which makes it suitable for uneven surfaces as well. However, there drawbacks such as overlapping coding which could take place depending on the surface and how flat or smooth is surface is or in this case, isn’t. All in all, as the printer can be used across almost all industries, it is one of the more preferred printers in the coding and marking market.

TTO Technology exhibits the highest growth of more than 7 percent in the Coding and Marking Market till 2021
Thermal transfer overprint is a high resolution coding system which is primarily used for flexible packaging. For this technology, printing takes place with contact on the product. The primary example of this technology is that it is specifically suited for flexible packaging and as such, uneven surfaces. The printer can print a high resolution code/graphic and is especially suited for the food and beverage industry where there are different shapes and sizes for the packaging of the various products within this industry.

Competitive Landscape
Companies operating in this market include Control Print, Danaher, Domino Printing Sciences, Dover, Hitachi Industrial Equipment Systems, Iconotech, ID Technology, ITW, Macsa, Matthews International, Weber Marking Systems and Xaar.

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