How Color Grading Can Help Storytelling by Enhancing or Changing a Mood

Burbank, CA, February 11, 2016 --(PR.com)-- Have you ever wondered why some movies or TV shows leave you feeling inspired while others have less emotional impact? Often it’s because of that little-discussed area of the post-production craft that few people think about - the art of color grading. The subconscious impact of creative color grading can be substantial, while its absence can be devastating, robbing content of its emotional punch.

In the new educational video from the The Editors’ Lounge Channel, veteran colorist and founder of Burbank-based AlphaDogs, Terence Curren, shows the importance color grading plays in storytelling. Whether it’s a gritty drama, cheerful rom-com, or moody horror movie, color grading is the key to making great stories come alive.

So, what would happen if color grading weren’t used? More than likely, everything would start to look the same - lacking depth or style - and be quite boring to watch. It’s only with the skill of a highly trained professional colorist that storytelling through film and television can be at its very best, leaving audiences feeling as though they were part of the story.

To watch the short video, visit
http://www.editorslounge.com/special-coloringwithalphadogs/colorstory.html

About AlphaDogs: Founded in 2002, AlphaDogs is an independently owned full service post-production facility located in the center of Burbank’s media district. AlphaDogs gifted team brings a combination of both creative talent and technical expertise paying extra attention to detail in delivering projects with a personal touch. State of the art editing bays, color correction, audio mixing, visual effects, production offices and equipment rentals are available. To learn more http://www.alphadogs.tv

About the Editors’ Lounge: The Editors’ Lounge is a hands-on seminar for industry professionals. Each month, scores of professionals in the production and post-production industries exchange ideas, discuss trends and learn about new technologies; allowing editors to have their questions addressed objectively. To learn more visit http://www.editorslounge.com