Groupmatics is Streamlining the Group Sales Process
Cleveland-Based Online Group Ticketing Platform Focuses on Data Collection, Ease-of-Use to Increase Profits for Its Partners
Cleveland, OH, February 18, 2016 --(PR.com)-- The Ticketing Industries’ Top New Acquisition: Groupmatics is Streamlining the Group Sales Process
Cleveland-Based Online Group Ticketing Platform Focuses On Data Collection, Ease-Of-Use to Increase Profits For its Partners.
Groupmatics — a first-to-market, online-based group ticketing platform — has experienced tremendous growth since its launch in 2012 by streamlining the group sales process for it’s ticketing partners; most of which are based in both the professional and collegiate sports industries - along with a select number in the performing arts.
The company, founded in 2012 by local entrepreneur (and group sales industry veteran) Matt Mastrangelo, has effectively helped transform several antiquated, age-old group sales practices of over-the-phone, in-person, and through-the-mail group sales initiatives into a seamless, data-driven transaction for its 40 plus partners.
“While the industry trend is that more individuals are purchasing tickets online, one key area for our partners where online growth previously hasn’t been seen is in group sales – and that’s widely due to the platform not being in place prior to Groupmatics,” said Mastrangelo. “We set out to change that trend and over the last couple of years our Partners have seen a significant increase in their online group ticket sales, due to the tools that Groupmatics provides for them.”
Mastrangelo added: “We have effectively removed the cumbersome, paper-based process of group sales with a clean, streamlined look that features easy-to-follow steps that time-starved group leaders, sales-savy associates and data-driven group sales managers can collectively embrace.”
The data collection that Groupmatics provides for its partners shouldn’t be understated. “Teams and organizations are sitting on a pile of warm leads that they haven’t been able to uncover until now, and our partners have shared some unique stories highlighting how Groupmatics has helped uncover new revenue” said Mastrangelo. "In fact, over the last week we have had several group sales associates reach out letting us know they closed new deals because of the newly identified group member data."
But even with insider knowledge and the experience that the Groupmatics’ team brings, discussions with its partners has helped implement several key changes to the platform based on feedback from younger group sales associates — many who grew up in a social-sharing age.
“So much of social conversation around attending events has been single-ticket driven. This was confounding to me as groups are extremely social, given their nature. It became clear that our platform needed to provide group leaders and buyers with tools to socially share information with colleagues, family and friends,” Mastrangelo said. “This creates a social selling practice in which employers, youth/scouts and alumni groups can easily market and promote to their large followings and organizations. When we started Groupmatics, we positioned it to offer easy group event management and provide group member data. These two key areas have worked in tandem and increased revenue for our partners.”
To learn more about how Groupmatics has helped increase revenue for its partners, visit Groupmatics.com. To schedule an interview, or to request photos contact Tom Sarago at 216-269-9673 or tom@spruceagency.com.
About Groupmatics
Groupmatics, headquartered in Cleveland, Ohio, is a first-to-market online-ticketing platform used by professional and collegiate sports teams and major entertainment venues to manage group sales and collect attendee data. The internet-based solution dramatically simplifies the group sales process for sellers and buyers, allowing promotion, management, and purchase to occur via a custom event page. Teams and venues improve the buying experience for group leaders and collect data for future promotional efforts. For more information contact Matt Mastrangelo at Matt@Groupmatics.com or 216-407-4860.
Cleveland-Based Online Group Ticketing Platform Focuses On Data Collection, Ease-Of-Use to Increase Profits For its Partners.
Groupmatics — a first-to-market, online-based group ticketing platform — has experienced tremendous growth since its launch in 2012 by streamlining the group sales process for it’s ticketing partners; most of which are based in both the professional and collegiate sports industries - along with a select number in the performing arts.
The company, founded in 2012 by local entrepreneur (and group sales industry veteran) Matt Mastrangelo, has effectively helped transform several antiquated, age-old group sales practices of over-the-phone, in-person, and through-the-mail group sales initiatives into a seamless, data-driven transaction for its 40 plus partners.
“While the industry trend is that more individuals are purchasing tickets online, one key area for our partners where online growth previously hasn’t been seen is in group sales – and that’s widely due to the platform not being in place prior to Groupmatics,” said Mastrangelo. “We set out to change that trend and over the last couple of years our Partners have seen a significant increase in their online group ticket sales, due to the tools that Groupmatics provides for them.”
Mastrangelo added: “We have effectively removed the cumbersome, paper-based process of group sales with a clean, streamlined look that features easy-to-follow steps that time-starved group leaders, sales-savy associates and data-driven group sales managers can collectively embrace.”
The data collection that Groupmatics provides for its partners shouldn’t be understated. “Teams and organizations are sitting on a pile of warm leads that they haven’t been able to uncover until now, and our partners have shared some unique stories highlighting how Groupmatics has helped uncover new revenue” said Mastrangelo. "In fact, over the last week we have had several group sales associates reach out letting us know they closed new deals because of the newly identified group member data."
But even with insider knowledge and the experience that the Groupmatics’ team brings, discussions with its partners has helped implement several key changes to the platform based on feedback from younger group sales associates — many who grew up in a social-sharing age.
“So much of social conversation around attending events has been single-ticket driven. This was confounding to me as groups are extremely social, given their nature. It became clear that our platform needed to provide group leaders and buyers with tools to socially share information with colleagues, family and friends,” Mastrangelo said. “This creates a social selling practice in which employers, youth/scouts and alumni groups can easily market and promote to their large followings and organizations. When we started Groupmatics, we positioned it to offer easy group event management and provide group member data. These two key areas have worked in tandem and increased revenue for our partners.”
To learn more about how Groupmatics has helped increase revenue for its partners, visit Groupmatics.com. To schedule an interview, or to request photos contact Tom Sarago at 216-269-9673 or tom@spruceagency.com.
About Groupmatics
Groupmatics, headquartered in Cleveland, Ohio, is a first-to-market online-ticketing platform used by professional and collegiate sports teams and major entertainment venues to manage group sales and collect attendee data. The internet-based solution dramatically simplifies the group sales process for sellers and buyers, allowing promotion, management, and purchase to occur via a custom event page. Teams and venues improve the buying experience for group leaders and collect data for future promotional efforts. For more information contact Matt Mastrangelo at Matt@Groupmatics.com or 216-407-4860.
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Groupmatics
Matt Mastrangelo
216-407-4860
http://www.groupmatics.com
Matt Mastrangelo
216-407-4860
http://www.groupmatics.com
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