Adapt Long Term Care Insurance Approach to Older Women Advises Association Director
Insurance agents need to adapt the way they approach older women to discuss long term care planning advises the director of the American Association for Long-Term Care Insurance.
Los Angeles, CA, February 25, 2016 --(PR.com)-- If you want more older women to plan for the very real risks posed by needing long term care services, you must approach them differently than in years past, advises the head of the American Association for Long-Term Care Insurance.
"Far too many insurance agents approach women, especially older women on their own, without recognizing how there are significant differences in this segment of the market," shares Jesse Slome, executive director of the American Association for Long-Term Care Insurance, a national insurance trade group. Slome shared his comments with leading industry insurance professionals who offer a variety of insurance solutions to older individuals.
Slome pointed to recent data that reported that some one in seven women now work past the age of 65. "That's up from one in 12 a decade ago, evidence that older individuals, especially women simply don't have the financial resources to purchase costly insurance products," Slome shared with the group. "They want some long term care protection because older women understand the real risk they face and the consequences. But they want something they can afford," Slome shared with the group.
"For millions of older American women, especially women on their own, the right approach for their long term care planning is a short term care insurance policy," Slome noted for the group. "It's an affordable option and price is the key. Having some protection to pay the cost of care at home or in a facility is always going to be better than having no coverage at all."
Slome urged the agents to stop thinking in old-world paradigms, especially when it comes to addressing women over the age of 65. "What worked five or 10 years ago is ancient history and irrelevant," Slome concluded. "If you continue doing the same as you've always done, you'll be irrelevant too."
The American Association for Long Term Care Insurance (AALTCI) is a national trade organization promotes sound and affordable planning for Americans. To obtain long term care insurance cost comparisons from a designated professional call (818) 597-3227 or visit the organization's website at www.aaltci.org. To learn more about short term care insurance, visit www.aaltci.org/short-term-care-insurance/.
"Far too many insurance agents approach women, especially older women on their own, without recognizing how there are significant differences in this segment of the market," shares Jesse Slome, executive director of the American Association for Long-Term Care Insurance, a national insurance trade group. Slome shared his comments with leading industry insurance professionals who offer a variety of insurance solutions to older individuals.
Slome pointed to recent data that reported that some one in seven women now work past the age of 65. "That's up from one in 12 a decade ago, evidence that older individuals, especially women simply don't have the financial resources to purchase costly insurance products," Slome shared with the group. "They want some long term care protection because older women understand the real risk they face and the consequences. But they want something they can afford," Slome shared with the group.
"For millions of older American women, especially women on their own, the right approach for their long term care planning is a short term care insurance policy," Slome noted for the group. "It's an affordable option and price is the key. Having some protection to pay the cost of care at home or in a facility is always going to be better than having no coverage at all."
Slome urged the agents to stop thinking in old-world paradigms, especially when it comes to addressing women over the age of 65. "What worked five or 10 years ago is ancient history and irrelevant," Slome concluded. "If you continue doing the same as you've always done, you'll be irrelevant too."
The American Association for Long Term Care Insurance (AALTCI) is a national trade organization promotes sound and affordable planning for Americans. To obtain long term care insurance cost comparisons from a designated professional call (818) 597-3227 or visit the organization's website at www.aaltci.org. To learn more about short term care insurance, visit www.aaltci.org/short-term-care-insurance/.
Contact
American Association for Long-Term Care Insurance
Jesse Slome
818-597-3205
www.aaltci.org
Jesse Slome
818-597-3205
www.aaltci.org
Contact
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