Cowboy Announces Expanded Role with Disaboom
Cowboy today announced that it is expanding its role with Disaboom, Inc., www.disaboom.com, the first online community for people living with or affected by disabilities or functional limitations. Dana Farbo, CEO, Cowboy, said, “Our relationship with Disaboom represents the in-depth marketing expertise of the Cowboy team -- from creating an overall brand strategy that communicates a consistent voice to developing a results-driven digital media campaign."
New York, NY, January 02, 2008 --(PR.com)-- Cowboy today announced that it is expanding its role with Disaboom, Inc., www.disaboom.com, the first online community for people living with or directly affected by disabilities or functional limitations.
“We are excited to announce our expanded agreement with Disaboom,” said Dana Farbo, CEO, Cowboy. “Our relationship with Disaboom represents the in-depth marketing expertise of the Cowboy team -- from creating an overall brand strategy that communicates a consistent voice to developing a results-driven digital media campaign.”
Cowboy was originally named Disaboom’s agency of record in July 2007 and developed a comprehensive digital advertising campaign. The campaign featured a series of videos and advertisements which work to tear down the stereotypes around individuals with disabilities.
As Disaboom’s agency of record, Cowboy is developing Disaboom’s new core product strategy and position in the marketplace. Cowboy is implementing an innovative content strategy and building a new social networking platform to better serve and retain interest among disabled individuals as well as their caregivers. Cowboy will also be launching a major online marketing effort to support the Disaboom brand.
About Cowboy
Cowboy offers its clients a strong combination of digital expertise coupled with decades of traditional marketing experience. The name Cowboy represents the agency’s independent thinking approach – which means they offer ideas that are unexpected and challenge the status quo but ultimately solve their clients’ business objectives in today’s constantly changing media environment. Cowboy's understanding of the digital media landscape translates into campaigns that stimulate conversation around their clients’ brands while delivering measurable ROI. Clients include Disaboom, Adweek, Hair Club, Monster.com, King Pharmaceuticals, Genzyme, Lionbridge and Novartis. The agency is headquartered in New York City with a satellite office in Los Angeles. For more information, please visit www.cowboynyc.com.
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Press Contact:
Mark Pasetsky
Mark Allen & Company
212.243.8543
mp@markallenco.com
“We are excited to announce our expanded agreement with Disaboom,” said Dana Farbo, CEO, Cowboy. “Our relationship with Disaboom represents the in-depth marketing expertise of the Cowboy team -- from creating an overall brand strategy that communicates a consistent voice to developing a results-driven digital media campaign.”
Cowboy was originally named Disaboom’s agency of record in July 2007 and developed a comprehensive digital advertising campaign. The campaign featured a series of videos and advertisements which work to tear down the stereotypes around individuals with disabilities.
As Disaboom’s agency of record, Cowboy is developing Disaboom’s new core product strategy and position in the marketplace. Cowboy is implementing an innovative content strategy and building a new social networking platform to better serve and retain interest among disabled individuals as well as their caregivers. Cowboy will also be launching a major online marketing effort to support the Disaboom brand.
About Cowboy
Cowboy offers its clients a strong combination of digital expertise coupled with decades of traditional marketing experience. The name Cowboy represents the agency’s independent thinking approach – which means they offer ideas that are unexpected and challenge the status quo but ultimately solve their clients’ business objectives in today’s constantly changing media environment. Cowboy's understanding of the digital media landscape translates into campaigns that stimulate conversation around their clients’ brands while delivering measurable ROI. Clients include Disaboom, Adweek, Hair Club, Monster.com, King Pharmaceuticals, Genzyme, Lionbridge and Novartis. The agency is headquartered in New York City with a satellite office in Los Angeles. For more information, please visit www.cowboynyc.com.
###
Press Contact:
Mark Pasetsky
Mark Allen & Company
212.243.8543
mp@markallenco.com
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Cowboy International
Mark Pasetsky
212.243.8543
cowboynyc.com
Mark Pasetsky
212.243.8543
cowboynyc.com
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