Paving Contractor in Jacksonville, FL Initiates New Web Campaign to Reach Local Smartphone Users

Jacksonville, FL, March 18, 2016 --(PR.com)-- Smartphone users in the Jacksonville region will soon have easier access to the driveway paving and parking lot services they need. Thanks to an Internet marketing campaign recently launched by Rafferty Paving, the local paving company is now easily accessible to area residents and businesses through an online advertising program and website with full mobile capabilities.

American adults are spending more time each day looking at mobile screens than they are at desktop screens, according to the 2015 Internet Trends report from Silicon Valley’s Kleiner Perkins Caufield & Byers. At 51% for mobile versus only 42% for desktop, this growing favoritism for smartphone usage underscores the importance of new advertising tactics for small businesses such as Rafferty Paving. By maximizing visibility on both desktop and mobile formats, the asphalt paving company is working to reach a larger segment of consumers accustomed to scouting service providers via smartphone, laptop, and other portable digital devices.

Rafferty Paving is partnering with the web marketers at Prospect Genius to generate leads for its residential and commercial services in the Jacksonville metro, including driveway construction, seal coating, parking lot paving, and more. By ensuring they have complete mobile integration, Prospect Genius is equipping this local paving contractor with the latest online tools and techniques to take direct aim at the growing number of cell phone users who prefer doing their searching online.

“Mobile usage is continuing to grow,” says Matt Gallo, a senior marketing specialist with Prospect Genius. “And we’re happy to be helping Rafferty Paving do what it needs to do in the digital age to compete for the attention of potential customers. With this new website launch and marketing effort, the paving company stands a much better chance of connecting with Jacksonville-area property owners seeking driveway repair, gravel delivery, parking lot striping, and other available services both on their smartphones and on their computers.”

Rafferty Paving is a licensed and insured asphalt paving company serving Jacksonville and the surrounding area. In business since 1990, the driveway and parking lot pavers offer 25 years of experience, quick turnarounds, and affordable rates on residential and commercial paving.