When 2007 Retail Trends Are the Lowest in Five Years, a New Release from Capwiseleader.com Boasts Trend Setting Results
Jeff Rossignol, founder of Capwiseleader.com offers the least expensive strategy to improve the performance of any business in a new book for leaders called, "The Golden Rule for Leaders; The Second Most Powerful Principle in the Universe."
Paw Paw, WV, January 16, 2008 --(PR.com)-- Marketing analysts claim that 2007 is the worst retail season in five years. (Reuters, Analysis Dec. 14, 2007) Jeff Rossignol offers a new and powerful solution to beat the sales trends as we enter 2008 with his newly released book; “The Golden Rule for Leaders; The Second Most Powerful Principle in the Universe”.
The housing market has leveled and rising gas prices have made sales more challenging for business leaders. The challenge in 2008 is to win the business of the cash-conscience consumer from the competitor. Jeff Rossignol, founder of Capwiseleader.com provides the most cost effective solution in his new book “The Golden Rule for Leaders”. The timely release of this much needed publication boasts dynamic results by increasing the morale, unity, productivity and profitability for any business.
When many businesses are crying at the cash registers and blaming everyone but themselves for a lackluster performance, JCPenney will beat the 2007 retail trend due to remodeled stores and a more aggressive marketing strategy according to Forbes.com (Holidays 2007: Retail Winners And Losers
Tom Van Riper, 12.20.07). In 1902, James Cash Penney began his line of stores by naming them “The Golden Rule”.
“The Golden Rule for Leaders” reveals the cause and effect pattern of the leader follower relationship. When The Golden Rule is applied correctly the result is greater profit. The challenge a leader must overcome is one’s own heart. How a leader honestly feels and thinks about their employees and customers is how they will be treated. The least expensive adjustment of a leader’s heart can have the most profound and positive results in a company. A business leader illuminated by The Golden Rule will enjoy powerful results at every level of the business.
Mr. Rossignol says, “All things equal a customer is going to buy from the business with the best customer service. Don’t be equal - Stand out.”
“The Golden Rule for Leaders, the Second Most Powerful Principle in the Universe” can be found at Capwiseleader.com; the leadership empowerment website and at Lulu.com. Watch for “The Golden Rule for Leaders” coming soon to major online book sellers.
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Jeff Rossignol is a professional speaker, author, leadership coach and entrepreneurial zealot. Jeff has served as an associate director in Bible Fellowship Church of Ephrata, Pennsylvania. He holds a masters degree in Christian counseling. After graduate school, Jeff and his family moved to the eastern panhandle of West Virginia, where he served as a vocational rehabilitation counselor for the state of West Virginia and the community relations representative for Hospice of the Panhandle. Currently Jeff is serving as the marketing manager for Martinsburg Mall in West Virginia.
The housing market has leveled and rising gas prices have made sales more challenging for business leaders. The challenge in 2008 is to win the business of the cash-conscience consumer from the competitor. Jeff Rossignol, founder of Capwiseleader.com provides the most cost effective solution in his new book “The Golden Rule for Leaders”. The timely release of this much needed publication boasts dynamic results by increasing the morale, unity, productivity and profitability for any business.
When many businesses are crying at the cash registers and blaming everyone but themselves for a lackluster performance, JCPenney will beat the 2007 retail trend due to remodeled stores and a more aggressive marketing strategy according to Forbes.com (Holidays 2007: Retail Winners And Losers
Tom Van Riper, 12.20.07). In 1902, James Cash Penney began his line of stores by naming them “The Golden Rule”.
“The Golden Rule for Leaders” reveals the cause and effect pattern of the leader follower relationship. When The Golden Rule is applied correctly the result is greater profit. The challenge a leader must overcome is one’s own heart. How a leader honestly feels and thinks about their employees and customers is how they will be treated. The least expensive adjustment of a leader’s heart can have the most profound and positive results in a company. A business leader illuminated by The Golden Rule will enjoy powerful results at every level of the business.
Mr. Rossignol says, “All things equal a customer is going to buy from the business with the best customer service. Don’t be equal - Stand out.”
“The Golden Rule for Leaders, the Second Most Powerful Principle in the Universe” can be found at Capwiseleader.com; the leadership empowerment website and at Lulu.com. Watch for “The Golden Rule for Leaders” coming soon to major online book sellers.
###
Jeff Rossignol is a professional speaker, author, leadership coach and entrepreneurial zealot. Jeff has served as an associate director in Bible Fellowship Church of Ephrata, Pennsylvania. He holds a masters degree in Christian counseling. After graduate school, Jeff and his family moved to the eastern panhandle of West Virginia, where he served as a vocational rehabilitation counselor for the state of West Virginia and the community relations representative for Hospice of the Panhandle. Currently Jeff is serving as the marketing manager for Martinsburg Mall in West Virginia.
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Jeff Rossignol
304-268-5438
capwiseleader.com
Jeff Rossignol
304-268-5438
capwiseleader.com
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