Appliance Repair Pros Serving Baltimore, MD Turn to Web Advertising to Reach Local Homeowners

Reisterstown, MD, April 08, 2016 --(PR.com)-- Home appliance owners in the greater Baltimore area should soon have an easier time connecting with a skilled and knowledgeable appliance repairman. Reisterstown-based business Richard’s Appliance Repair, Inc., which is staffed with experienced appliance repair specialists, is teaming up with the online marketing pros at Prospect Genius to improve its web presence. By making its website easier to find via search engine query, Richard’s Appliance Repair, Inc. hopes to broaden its customer base.

Web marketing techniques don’t just benefit the individual business they’re promoting. An increase in customers to independent local businesses like Richard’s Appliance Repair, Inc. can also boost the local economy. The 2012 ABA Indie Impact Study Series, conducted by Civic Economics and the American Booksellers Association, found that 48% of each purchase at an independent business is recirculated locally, while less than 14% of each purchase at a chain business is recirculated in the local area. The team at Richard’s Appliance Repair, Inc. has been serving local homeowners since 2010 and is pleased to do its part for the regional economy.

Prospect Genius will be implementing several proven web marketing tactics on behalf of Richard’s Appliance Repair, Inc. Chief among these is a process known as search engine optimization, or SEO. By incorporating industry- and location-specific keywords into the company’s website, Prospect Genius can make it more likely that searches using those keywords will lead to Richard’s Appliance Repair, Inc.

“Going forward, search terms like ‘refrigerator repair’ and ‘washing machine repair’ in the Baltimore area should prompt search engines like Google and Bing to display Richard’s Appliance Repair, Inc. closer to the top results,” explains Matt Gallo, a senior web marketing strategist for Prospect Genius. “The more visible a site is on the results page, the more likely the searcher is to click the link.”

Richard’s Appliance Repair, Inc. is a fully insured appliance repair business serving the greater Baltimore area. The company offers refrigerator repair, dishwasher repair, washing machine repair, and more.