Cowboy Announces Launch of Co-Branded Game for Hair Club with Playboy.com
New York, NY, January 12, 2008 --(PR.com)-- Cowboy today announced the launch of a provocative online game for Hair Club for Men, which is co-branded with Playboy.com. The new game can be found at www.hairclub.com/photohunt.
The game challenges users to spot the differences in ‘before and after’ photos and features the famous Playboy Playmates. In addition, users can view videos, download wallpapers, and find out what Playmates prefer. The game will be promoted aggressively on Playboy.com through banner ads and an extensive email campaign.
“The new co-branded game for Hair Club for Men is another example of our ability to create innovative digital assets that extends beyond traditional branding efforts,” says Cowboy Executive Creative Director, Scott Davis.
“As our agency, Cowboy continues to demonstrate compelling ways to help Hair Club for Men infuse the lifestyle component that resonates with our younger, male demographic,” says Lalita Warren, Media Manager, Hair Club for Men.
Prior to today’s announcement, Cowboy was responsible for redesigning the Hairclub.com website, a series of provocative print ads that appeared in male focused magazines, as well as a complete interactive campaign.
About Cowboy
Cowboy offers its clients a strong combination of digital expertise coupled with decades of traditional marketing experience. Cowboy's understanding of the digital media landscape translates into brand campaigns that stimulate conversation, while delivering measurable ROI. The agency is headquartered in New York City with a satellite office in Los Angeles. For more information, please visit www.cowboynyc.com.
About Hair Club
Hair Club is a wholly-owned subsidiary of Minneapolis-based Regis Corp., (NYSE: RGS) the world's largest hair salon operator, with more than 10,000 salons world-wide, and such famous brands as Supercuts, Mastercuts, Smartstyle, Cost Cutters, Jean-Louis David and Vidal Sasoon. Hair Club's Corporate Offices are located in Boca Raton, FL.
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Press Contact:
Mark Pasetsky
Mark Allen & Company
212.243.8543
mp@markallenco.com
The game challenges users to spot the differences in ‘before and after’ photos and features the famous Playboy Playmates. In addition, users can view videos, download wallpapers, and find out what Playmates prefer. The game will be promoted aggressively on Playboy.com through banner ads and an extensive email campaign.
“The new co-branded game for Hair Club for Men is another example of our ability to create innovative digital assets that extends beyond traditional branding efforts,” says Cowboy Executive Creative Director, Scott Davis.
“As our agency, Cowboy continues to demonstrate compelling ways to help Hair Club for Men infuse the lifestyle component that resonates with our younger, male demographic,” says Lalita Warren, Media Manager, Hair Club for Men.
Prior to today’s announcement, Cowboy was responsible for redesigning the Hairclub.com website, a series of provocative print ads that appeared in male focused magazines, as well as a complete interactive campaign.
About Cowboy
Cowboy offers its clients a strong combination of digital expertise coupled with decades of traditional marketing experience. Cowboy's understanding of the digital media landscape translates into brand campaigns that stimulate conversation, while delivering measurable ROI. The agency is headquartered in New York City with a satellite office in Los Angeles. For more information, please visit www.cowboynyc.com.
About Hair Club
Hair Club is a wholly-owned subsidiary of Minneapolis-based Regis Corp., (NYSE: RGS) the world's largest hair salon operator, with more than 10,000 salons world-wide, and such famous brands as Supercuts, Mastercuts, Smartstyle, Cost Cutters, Jean-Louis David and Vidal Sasoon. Hair Club's Corporate Offices are located in Boca Raton, FL.
###
Press Contact:
Mark Pasetsky
Mark Allen & Company
212.243.8543
mp@markallenco.com
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Cowboy International
Mark Pasetsky
212.243.8543
cowboynyc.com
Mark Pasetsky
212.243.8543
cowboynyc.com
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