ZOG Digital’s Keyword Revenue Forecasting Tool Certified by Leading Research Firm
Phoenix, AZ, June 10, 2016 --(PR.com)-- ZOG Digital, a leading digital marketing agency, announced today that Forrester Consulting has certified its Keyword Revenue Forecasting Tool, which provides search and content marketing performance insights through keyword revenue projections.
To achieve this certification, ZOG Digital’s tool was evaluated by Forrester’s TEI methodology, which includes a rigorous cost and benefit analysis framework. Forrester’s review analyzed the ROI models used by ZOG Digital to calculate the potential benefits that can be achieved through improved data accuracy, forecasting value and actionable return on investment.
Forrester interviewed numerous ZOG Digital’s clients and assessed in detail the overall logic, completeness of the model, ease of use, accuracy of the calculations, appropriateness of default values, and transparency of the tool and its outputs. Based on the evaluation, Forrester found that results from this tool are representative of what companies may achieve with ZOG Digital, based on the inputs provided.
The objective of commissioning Forrester Consulting to evaluate the tool was to showcase the advanced technologies behind ZOG Digital’s performance forecasting model. “Our Keyword Revenue Forecasting Tool provides predictability in our search, social and content marketing performance outcomes,” said Jeff Herzog, President & Chief Executive Officer of ZOG Digital. “We’ve united proprietary algorithms, years of historical client data, and third party data to create an intuitive, automated tool.”
About ZOG Digital
ZOG Digital is a leading digital marketing and technology company. ZOG Digital enables brands to more effectively find their customers, as well as create, manage, optimize and amplify content through a data-driven approach to digital marketing. The company offers a full spectrum of digital marketing solutions, including organic and paid search, paid social, display, retargeting, link building, local search, content development, and design and development. Through its innovative approach to digital strategy, ZOG Digital drives higher performance and ROI for its premier clientele by using insights garnered through social networks, search engines and site analytics. Headquartered in Scottsdale, Ariz., the company’s clients are leaders across all industries and include Wyndham, KitchenAid, Capital One, Pep Boys and Focus Brands. For more information, please visit www.zogdigital.com
About Forrester
Forrester is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.
To achieve this certification, ZOG Digital’s tool was evaluated by Forrester’s TEI methodology, which includes a rigorous cost and benefit analysis framework. Forrester’s review analyzed the ROI models used by ZOG Digital to calculate the potential benefits that can be achieved through improved data accuracy, forecasting value and actionable return on investment.
Forrester interviewed numerous ZOG Digital’s clients and assessed in detail the overall logic, completeness of the model, ease of use, accuracy of the calculations, appropriateness of default values, and transparency of the tool and its outputs. Based on the evaluation, Forrester found that results from this tool are representative of what companies may achieve with ZOG Digital, based on the inputs provided.
The objective of commissioning Forrester Consulting to evaluate the tool was to showcase the advanced technologies behind ZOG Digital’s performance forecasting model. “Our Keyword Revenue Forecasting Tool provides predictability in our search, social and content marketing performance outcomes,” said Jeff Herzog, President & Chief Executive Officer of ZOG Digital. “We’ve united proprietary algorithms, years of historical client data, and third party data to create an intuitive, automated tool.”
About ZOG Digital
ZOG Digital is a leading digital marketing and technology company. ZOG Digital enables brands to more effectively find their customers, as well as create, manage, optimize and amplify content through a data-driven approach to digital marketing. The company offers a full spectrum of digital marketing solutions, including organic and paid search, paid social, display, retargeting, link building, local search, content development, and design and development. Through its innovative approach to digital strategy, ZOG Digital drives higher performance and ROI for its premier clientele by using insights garnered through social networks, search engines and site analytics. Headquartered in Scottsdale, Ariz., the company’s clients are leaders across all industries and include Wyndham, KitchenAid, Capital One, Pep Boys and Focus Brands. For more information, please visit www.zogdigital.com
About Forrester
Forrester is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.
Contact
ZOG Digital
Brittany Maroney
480-426-9954
www.zogdigital.com
Brittany Maroney
480-426-9954
www.zogdigital.com
Contact
Categories