Baby’s Best Launches New Campaign for Affordable Organic Living
In an effort to raise awareness of the importance of using organic cotton clothing for children, Tina Rychlik, a stay-at-home mother and the creative force behind BabysBest.co.uk. is leading a new Campaign for Affordable Organic Living against leading manufacturers of clothing for infants and children.
Leeds, United Kingdom, January 13, 2008 --(PR.com)-- In an effort to raise awareness of the importance of using organic cotton clothing for children Tina Rychlik, a stay-at-home mother and the creative force behind BabysBest.co.uk. is leading a new Campaign for Affordable Organic Living against leading manufacturers of clothing for infants and children.
As the world's population becomes more aware of the need to "think green", companies everywhere are beginning to offer more eco-friendly products for consumers to choose from. These products include everything from organic food to eco-friendly building materials; yet one industry has fallen fatally behind the times - that of the manufacturing of clothing for infants and children.
According to a 2007 study by the Institute of Science in Society, the cotton industry accounts for at least 16% of the world's chemical pesticide use. This chemically treated cotton is then sent to textile mills where more chemicals are used during the cloth making process, then it is dyed and washed with yet more chemicals. This cotton is then used in the process of making clothing for infants and children. In contrast, organic cotton contains none of these chemicals, as pesticides and chemical treatments are not used in any part of the growing or manufacturing process.
Until recently, the high price of organic clothing has kept it out of reach for all but the wealthiest of parents. As the mother of two, Tina Rychlik decided this needed to change; and so has begun offering an affordable line of organic cotton Baby Basics for infants and children through her BabysBest.co.uk online store, and is launching a full-scale awareness campaign entitled the Campaign for Affordable Organic Living.
"We all talk about creating a more eco-friendly environment," said Rychlik in a recent interview, "but it's difficult for the majority of parents to put this into practice as long as organic products remain such an expensive alternative." Rychlik hopes that her Campaign for Affordable Organic Living will attract other retailers of organic clothing, and inspire them to make their products more affordable so that consumers can have a wider selection of products to choose from for their children.
Anyone interested in learning more about the Campaign for Affordable Organic Living can visit Rychlik's website at www.babysbest.co.uk.
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As the world's population becomes more aware of the need to "think green", companies everywhere are beginning to offer more eco-friendly products for consumers to choose from. These products include everything from organic food to eco-friendly building materials; yet one industry has fallen fatally behind the times - that of the manufacturing of clothing for infants and children.
According to a 2007 study by the Institute of Science in Society, the cotton industry accounts for at least 16% of the world's chemical pesticide use. This chemically treated cotton is then sent to textile mills where more chemicals are used during the cloth making process, then it is dyed and washed with yet more chemicals. This cotton is then used in the process of making clothing for infants and children. In contrast, organic cotton contains none of these chemicals, as pesticides and chemical treatments are not used in any part of the growing or manufacturing process.
Until recently, the high price of organic clothing has kept it out of reach for all but the wealthiest of parents. As the mother of two, Tina Rychlik decided this needed to change; and so has begun offering an affordable line of organic cotton Baby Basics for infants and children through her BabysBest.co.uk online store, and is launching a full-scale awareness campaign entitled the Campaign for Affordable Organic Living.
"We all talk about creating a more eco-friendly environment," said Rychlik in a recent interview, "but it's difficult for the majority of parents to put this into practice as long as organic products remain such an expensive alternative." Rychlik hopes that her Campaign for Affordable Organic Living will attract other retailers of organic clothing, and inspire them to make their products more affordable so that consumers can have a wider selection of products to choose from for their children.
Anyone interested in learning more about the Campaign for Affordable Organic Living can visit Rychlik's website at www.babysbest.co.uk.
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Contact
Baby's Best
Tina Rychlik
(+44) 0113 2787467
www.babysbest.co.uk
Tina Rychlik
(+44) 0113 2787467
www.babysbest.co.uk
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