SALESmanago Integrates Facebook Ads Into Its Marketing Automation Platform

Krakow, Poland, June 17, 2016 --(PR.com)-- SALESmanago, Europe’s leading cloud-based marketing automation software, completed its range of features for online stores and B2C companies by integrating Facebook ads into its platform. The enhanced software, equipped with sophisticated options for behavioral profiling and predictive marketing, is to help SALESmanago to become the world’s no. 1 marketing automation technology for B2C companies and SMBs within 3 years.

The latest addition to SALESmanago’s platform makes it possible to fill the gap in the marketers’ approach to social media: while most of them admit that they use it for business purposes, only 45 percent believe that these actions bring results (source: a study by Social Media Examiner from 2015). With SALESmanago’s new software they will be able to fully automate Facebook ads and include them in one-to-one marketing communication.

“With our new feature you can combine Facebook Custom Audiences with smart automated contact management system for given segments. The automation of ads or sponsored posts can be based on any data collected in SALESmanago, such as data on user behavior on the site, his or her stage in the sales campaign or registered direct contact with sales or customer service department,” said Greg Blazewicz, CEO at SALESmanago.

The Facebook ads module completes the set of marketing automation features for B2C and online stores already available at SALESmanago. They include dynamic 1-to-1 e-mail marketing, anonymous marketing automation, online-offline marketing&sales integration, mobile marketing automation with customer behavior tracking in mobile apps and full data integration, dynamic website content and a marketing campaigns configurator.

Recently, SALESManago has also added individual customer behavioral profiling based not just on clicks on the website but also on the information what products and pictures the customer looked at while browsing the website.

“There is no other as sophisticated and easy-to-use marketing automation software for B2C companies and online stores in the market as SALESmanago. Using it our clients can increase customer engagement rates on average by 400 percent and hugely improve the conversion of anonymous traffic on their websites. We have several case studies confirming that those are the benefits enjoyed by our clients. This is also confirmed by several market analysts,” said Konrad Pawlus, CTO at SALESmanago.

The recognition SALESmanago has gained from analysts includes being indicated by Venturebeat as a global leader of marketing automation for the B2C and SMB segments. Also, in its recent analyst report GetApp (Gartner’s company) named SALESmanago a marketing automation category leader.

With its B2C marketing automation software completed and powered by $6 million investment from 3TS Capital Partners (Cisco, EIF, EBRD) early this year, SALESmanago plans to fight for the no. 1 position in the global market. To achieve this, the company has opened new branches in Bangalore, India, and in Bucharest, Romania, and partnered with over 500 reselling companies throughout the world in recent months. All this to improve on its position in the category of the most popular marketing automation software globally (now ranked sixth by Datanyze).

“It will take us about three years to become the global marketing automation market leader for the B2C and e-commerce segment,” said Greg Blazewicz.

SALESmanago was founded in 2011 by Polish entrepreneurs, Greg Blazewicz and Konrad Pawlus. The company is headquartered in Krakow and has over 200 employees in offices in NYC, London, Bangalore and Bucharest. Over 80 percent of the company’s revenue comes from online stores and B2C companies, including significant brands like Orange, WWF, Yves Rocher, Aviva and thousands of small&medium-sized companies. SALESmanago’s 2015 revenue growth was over 200 percent compared to the previous year.