Web Advertising: Success Unpredictable, Majors Set Impossible Ad Strategies

New York, NY, January 13, 2008 --(PR.com)-- Websites are exploding worldwide and advertising expenditures are following suit. But what about results?

Many aspiring web entrepreneurs now find that investing in web advertising just isn't worth it.

Fragmentation, inappropriate targeting, expensive rates and a frightening level of fraudulent click throughs are changing the internet advertising landscape. According to nLYNK.com ad exchange President Paul Bertolissi, disappointment and resentment toward major ad networks runs deep among entrepreneurs.

"I was surprised to see how optimistic start up web entrepreneurs are at the beginning," Bertolissi said.

"And how quickly they become disappointed once they begin advertising on the web."

As a solution and alternative to traditional advertising, Paul Bertolissi founded www.nLYNK.com ad exchange. An advertising exchange marketplace where internet publishers, media and companies can trade ads among themselves so as to improve their exposure and create new networking relationships. They now leverage their own advertising assets directly trading their advertising for advertising in other media without spending cash.

In so doing, internet publishers, media and companies can increase traffic and expand their audience...better results with no risks...a different way to advertise.

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If you'd like more information about this topic, or to schedule an interview with Paul Bertolissi, please email admin@nlynk.com