Appliance Repair Company in Yorktown Heights, NY Targets Locals with Web Marketing Techniques

Yorktown Heights, NY, June 25, 2016 --(PR.com)-- For appliance owners in the greater Yorktown Heights area, it should soon be much easier to find a licensed and insured specialist to carry out necessary appliance repairs. Somers-based business Econo Appliance Repair, which has 16 years of experience among its appliance service technicians, is teaming up with the online marketing experts at Prospect Genius to improve its web presence. Having a visible and accessible website can help a small business stand out in its industry and its local area.

Simply having a company website can help a business gain a leg up over its competition. A recent SCORE small business association report found that only 51% of small businesses nationwide have a website. Meanwhile, another SCORE report stated that 97% of consumers look to the web when researching local businesses offering products or services they’re interested in purchasing. With the launch of its new website and associated online marketing campaign, Econo Appliance Repair will have the chance to reach those prospective customers who might not learn about the company through any other medium.

Prospect Genius’s roster of tried-and-true web marketing techniques includes search engine optimization (SEO), directory placement, and professional content creation. All of these will be put into practice on Econo Appliance Repair’s behalf. One primary goal is for Yorktown Heights–area search engine queries using terms like “oven repair,” “refrigerator repair,” and “washing machine repair” to lead more directly to Econo Appliance Repair’s site. In general, increased prominence on the web can help Econo Appliance Repair connect more efficiently and effectively with homeowners who require skilled and knowledgeable appliance repair.

“In today’s digital age, small businesses have to consider web marketing as part of their overall advertising plan,” states Matt Gallo, a senior Internet advertising strategist with Prospect Genius. “We’re hoping to help Econo Appliance Repair use these tactics to broaden its customer base.”

Econo Appliance Repair is a licensed and insured appliance repair business with 16 years of experience among its technicians. The company offers refrigerator repair, dishwasher repair, dryer repair, and more in and around Yorktown Heights.