The Alternative Creates the World's First No-Touch Interactive Shop Window for Orange
The Alternative, a London based Creative Agency, has developed a unique way to engage passers-by on busy London streets.
London, United Kingdom, January 16, 2008 --(PR.com)-- In addition, this innovation has provided Orange with a fun way to excite and entertain customers for hours after their Carnaby Street retail store has closed for the day. The installation in the store's main window employs a large projection screen and highly advanced piece of motion capture technology. This installation has been developed by The Alternative and this is the first time it's been shown to the public. Using a large projected image and a touch-free interface, the installation provides users with a very engaging new way to activate news, film clips, music videos and many of Orange's unique services. To use it you simply wave your hand in thin air, because there are no buttons or touch-sensitive surfaces employed. All you need is a hand, and the ability to wave it wildly without caring what you look like.
This ground-breaking innovation really does appear to be a world-first, so naturally it's hard to create suitable comparisons. If forced to make one, Gavin Martin, Creative Director of The Alternative, says, “This really is the next generation of the user interface. We wanted to throw out all the traditional ways if interacting with technology and start from scratch. We created this with the needs of humans in mind, not computers. A few people have referenced the film 'Minority Report.’ The similarities are there with exception that with our interface you don’t need a 'magic glove', or indeed a controlled environment.” One of the most impressive features isn't a technical one, however. It's how the window turns even the most reserved person into a piece of street theatre within seconds. “The interactive is just as much fun when you watch others use it as it is to play with yourself. Because it requires movement, it is very intuitive and great fun. Tests have shown that we can now make a playful child out of any grown adult in a matter of seconds!” adds Martin.
The motion-capture system will undoubtedly find many more exciting applications across a wide variety of sectors. To properly appreciate the technology and the street theatre it generates, you simply must experience it.
Contact The Alternative to discuss more or to see a video preview.
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The Alternative is a specialist engagement agency; over the past 12 years they’ve discovered that true success comes to those people and businesses who can embrace a dynamic and ‘engagement-led’ mentality. This led them to develop their own bespoke tools and methodology (Wavelength™) to analyse, evaluate, map and deliver hard-edged, real-time engagement with any sponsors, employees or customer groups. They can create short sharp kick-starts to just get things moving at critical moments for the business, and do this in a tactical way to drive real results. Alternatively they develop longer lasting, deeper shifts in the hearts and minds that embed a more engagement-led culture in the people that matter to you.
At the Alternative they look at Engagement as a discipline of delivering better results. Their mission is to help organisations drive their business agenda creatively through better engagement with the people that matter to them. In this respect they're always happy to chat with people who find themselves looking for an Alternative to their current way of thinking.
For more information, contact Eb Banful on +44(0) 207 803 0905.
This ground-breaking innovation really does appear to be a world-first, so naturally it's hard to create suitable comparisons. If forced to make one, Gavin Martin, Creative Director of The Alternative, says, “This really is the next generation of the user interface. We wanted to throw out all the traditional ways if interacting with technology and start from scratch. We created this with the needs of humans in mind, not computers. A few people have referenced the film 'Minority Report.’ The similarities are there with exception that with our interface you don’t need a 'magic glove', or indeed a controlled environment.” One of the most impressive features isn't a technical one, however. It's how the window turns even the most reserved person into a piece of street theatre within seconds. “The interactive is just as much fun when you watch others use it as it is to play with yourself. Because it requires movement, it is very intuitive and great fun. Tests have shown that we can now make a playful child out of any grown adult in a matter of seconds!” adds Martin.
The motion-capture system will undoubtedly find many more exciting applications across a wide variety of sectors. To properly appreciate the technology and the street theatre it generates, you simply must experience it.
Contact The Alternative to discuss more or to see a video preview.
###
The Alternative is a specialist engagement agency; over the past 12 years they’ve discovered that true success comes to those people and businesses who can embrace a dynamic and ‘engagement-led’ mentality. This led them to develop their own bespoke tools and methodology (Wavelength™) to analyse, evaluate, map and deliver hard-edged, real-time engagement with any sponsors, employees or customer groups. They can create short sharp kick-starts to just get things moving at critical moments for the business, and do this in a tactical way to drive real results. Alternatively they develop longer lasting, deeper shifts in the hearts and minds that embed a more engagement-led culture in the people that matter to you.
At the Alternative they look at Engagement as a discipline of delivering better results. Their mission is to help organisations drive their business agenda creatively through better engagement with the people that matter to them. In this respect they're always happy to chat with people who find themselves looking for an Alternative to their current way of thinking.
For more information, contact Eb Banful on +44(0) 207 803 0905.
Contact
The Alternative, a part of The Happy People Corporation
Eb Banful
02078030905
www.thealternative.co.uk
Eb Banful
02078030905
www.thealternative.co.uk
Contact
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