Loss of Mother to Cancer Prompts New Awareness Ribbon
New awareness ribbon design spells out “Life” to promote the hope and positive approach necessary for fighting deadly diseases like cancer and AIDS.
Tarpon Springs, FL, January 16, 2008 --(PR.com)-- People involved in promoting awareness for the cure of the many deadly diseases affecting the world’s population have received a new ally, the Life™ awareness ribbon. The power of the new awareness ribbon comes from both its inspiration and its design. Designed by Victor Kasatshko, the symbol is meant to honor his mother who passed away from pancreatic cancer.
Mr. Kasatshko would drive his mother for treatments for a year and a half after being told by doctors that his mother would not survive her battle with pancreatic cancer. “On each trip we made I saw cars in the parking lot with the magnetic traditional ribbon, after a while, I began to hate the sight of those ribbons”, Mr. Kasatshko states. He adds, “I did not want to remember my Mom in death, I wanted to remember her in life.”
The Life™ awareness ribbon changes the orientation of the traditional ribbon to represent an “L”. The letters I-F-E are added to complete the message. The color of the ribbon can be changed to represent the awareness cause; for example pink for breast cancer, red for AIDS, or gold for pediatric cancer. The powerful message is felt immediately by anyone who is fighting a deadly disease or is involved in finding a cure. Prominent in each message is the additional phrase, DoLife™.
With Life™ and DoLife™, Mr. Kasatshko hopes to change the perception of the ribbon message. “If remembering the loss of a loved one, remember them in Life, if supporting one currently battling a deadly disease, remember they are battling for their Life”. By using the Life™ awareness ribbon, Mr. Kasatshko hopes to give birth to a more positive and hopeful message in the fight against all life-threatening diseases. For those fortunate enough not to be plagued by such diseases, the message reminds us to DoLife™ to the fullest.
The Life™ and DoLife™ ribbons are available to all promotion specialists exclusively through Life Brand Products, a division on VMK Innovations. Inc. A portion of all proceeds will be donated to the Rosa Kasatshko Foundation. Currently, Life Brand Products offers the Life™ awareness ribbon in various cause colors and on caps, keep-cool bandanas, and a special “Cancer Awareness on the Edge” line of women’s t-shirts. Pricing and availability can be found at www.LifeBrandProducts.com. A site making individual Life™ branded products available to the retail public will be on-line soon.
Victor Kasatshko is a product developer, inventor, and President of VMK Innovations, Inc. He holds several patents and trademarks and is working on several new innovative consumer products. Mr. Kasatshko also holds a Master of Architecture from the University of Miami.
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Mr. Kasatshko would drive his mother for treatments for a year and a half after being told by doctors that his mother would not survive her battle with pancreatic cancer. “On each trip we made I saw cars in the parking lot with the magnetic traditional ribbon, after a while, I began to hate the sight of those ribbons”, Mr. Kasatshko states. He adds, “I did not want to remember my Mom in death, I wanted to remember her in life.”
The Life™ awareness ribbon changes the orientation of the traditional ribbon to represent an “L”. The letters I-F-E are added to complete the message. The color of the ribbon can be changed to represent the awareness cause; for example pink for breast cancer, red for AIDS, or gold for pediatric cancer. The powerful message is felt immediately by anyone who is fighting a deadly disease or is involved in finding a cure. Prominent in each message is the additional phrase, DoLife™.
With Life™ and DoLife™, Mr. Kasatshko hopes to change the perception of the ribbon message. “If remembering the loss of a loved one, remember them in Life, if supporting one currently battling a deadly disease, remember they are battling for their Life”. By using the Life™ awareness ribbon, Mr. Kasatshko hopes to give birth to a more positive and hopeful message in the fight against all life-threatening diseases. For those fortunate enough not to be plagued by such diseases, the message reminds us to DoLife™ to the fullest.
The Life™ and DoLife™ ribbons are available to all promotion specialists exclusively through Life Brand Products, a division on VMK Innovations. Inc. A portion of all proceeds will be donated to the Rosa Kasatshko Foundation. Currently, Life Brand Products offers the Life™ awareness ribbon in various cause colors and on caps, keep-cool bandanas, and a special “Cancer Awareness on the Edge” line of women’s t-shirts. Pricing and availability can be found at www.LifeBrandProducts.com. A site making individual Life™ branded products available to the retail public will be on-line soon.
Victor Kasatshko is a product developer, inventor, and President of VMK Innovations, Inc. He holds several patents and trademarks and is working on several new innovative consumer products. Mr. Kasatshko also holds a Master of Architecture from the University of Miami.
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Contact
Life Brand Products - a division of VMK Innovations, Inc.
Rick Fueyo
727-234-0124
www.LifeBrandProducts.com
High resolution art, samples for qualified recipients, and interviews avaialble upon request.
Rick Fueyo
727-234-0124
www.LifeBrandProducts.com
High resolution art, samples for qualified recipients, and interviews avaialble upon request.
Contact
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