Dovetail Releases New Version of the Dovetail® Application

Denver, CO, February 15, 2006 --(PR.com)-- Dovetail announces a new release of the Dovetail Application. The Dovetail Application was developed specifically for direct marketers and allows them to quickly run counts, pull lists, perform analyses, run reports and assess campaign performance from one easy-to-use interface—all from the convenience of your desktop web browser. Now, the Dovetail Application is even more powerful with the introduction of the new Analysis Manager module. Marketers can select specific data elements or data values from their marketing database and run analysis reports in seconds—learning valuable information about their customers and ensuring messages are targeted to the appropriate audience.

Dovetail—The Marketing Database Company
Dovetail develops, maintains, hosts and provides access to marketing databases. For over a decade, we have been refining a successful database architecture that has proven adaptable to any vertical industry. Our solution is so unique, it can be easily and quickly customized to meet individual client needs, while still offering mid-size marketers an extremely affordable rate with a fast roll-out—usually in 30 to 60 days.

The Dovetail solution offers marketers an easy way to manage touches, create control groups, randomize records and perform ROI analysis on past campaigns or even profile responders and non-responders. The solution provides access to all of your marketing data in a single repository—such as customer, transactional and third party data. Your customized marketing database contains all of the data elements that are important to you based on the business rules that you define. Dovetail gives you a complete marketing database solution.

About the Dovetail Email Application
Dovetail also offers an email application that enables marketers to easily create, deliver and track graphically rich email. In addition, the new release of the Dovetail Application fully integrates the Dovetail Email Application. Now, you can begin working on your email campaign and access your list without moving to another application.

To learn more, visit www.dovetailnet.com or to schedule a demo of the Dovetail Application, contact Jeff Barela at 303.904.4771 or jeff@dovetailnet.com.

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Dovetail
9137 S Ridgeline Blvd., Suite 210
Highlands Ranch, CO 80129 

www.dovetailnet.com 
303.904.4771
fax 303.904.4776