Ingenious Technologies Wins "Best Performance Marketing Technology 2016" in Europe

Berlin, Germany, July 14, 2016 --(PR.com)-- The decisive factor for the jury’s choice was the innovation and uniqueness of the marketing platform Ingenious Enterprise, which has an immediate effect on their clients’ businesses. This was substantiated by the submission of a case study of one of Ingenious Technologies’ clients active throughout Europe.

For the first time this year, the London-based PerformanceIN has invited companies to apply for the Best Performance Marketing Technology award in Europe.

Ingenious Technologies submitted a case study describing the implementation process and benefits with one of its existing clients. The client ZooRoyal, one of the leading e-commerce in Europe for pet food and accessories, belongs to the REWE Group and offers an extensive product range of over 12,000 items. For over two years now, ZooRoyal relies on Ingenious Technologies and continuously increases its breadth and depth of use of the platform.

Today, Ingenious Enterprise, the platform developed by Ingenious Technologies, has become ZooRoyal’s go-to data source. This means that employees refer to Ingenious Enterprise first when they require information concerning the performance of their marketing activities across all channels.

With the data consolidated on a single platform, the company can now make important business decisions based on trustworthy and consistent data.

“We are pleased that the jury has awarded us this prize,” says Robert Schneider, COO of Ingenious Technologies, proudly. “It is a great recognition of our work, and of course an affirmation for our clients, who are using Ingenious Enterprise to optimise the use of their budget daily.”