BikeWear World: Water Girls Visiting Spin Classes

San Diego, CA, January 17, 2008 --(PR.com)-- BikeWear World is rolling out another ingenious marketing effort for the month of January. With support from companies like Adidas, Canari, TYR, Primal Wear, De Soto…Sami Tauber, CEO, is positive this will start a new universal approach to reaching people. Tauber says that the BikeWear World crew has had a major impact within the biking industry by standing by to assist riders on the street, but what Tauber wants is to let riders in the gym know that they are not alone either.

BikeWear World has been approved by several gyms, turbo workouts, master swim workouts and velodrome tracks to send in the crew to introduce BikeWear World and the new way to communicate within the cycling industry. Whether it is for leisure, competition, or health, BikeWear World would like to include everyone. BikeWear World will offer free water bottles to all participants, present each spin instructor/ coach with a free pair of spin shorts, and one skirt compliments of SkirtSports to one participant in every class.

The reaction from participating spin classes has been invigorating and completely an open arms experience. “If we can convince spin class goers that they are cyclists also it will be a success,” says Tauber. The new way to communicate will be through BikeWear World’s, Meet My Friends. Within Meet My Friends, there will be a way to find mechanics, professionals, other athletes, dating, instant messaging, race directors, volunteering, coaches, employees, bloggers, ride share, race highlights, video sharing, sound files, interviews, “How To” videos, press releases from the industry, gyms, pools, bike shops and magazines.

Sami Tauber, CEO of BikeWear World, says that more things are yet to come. Once again BikeWear World is coming for you, around the world, and twice on Sundays.

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