Tips for Social Activists
The World Social Forum on January 26, 2008 highlights for activists to find better ways to generate ideas and sell them. Author and activist Chester Davis offers suggestions that activist groups can use to generate better ideas and sell them more effectively.
Washington, DC, January 17, 2008 --(PR.com)-- Author Offers Tips for Making Small-Scale Activism Efforts More Effective.
The World Social Forum on January 28, 2008 will bring together tens of thousands of activists, many of them members of small organizations. Activists generally know a few things about generating ideas and selling them. Chester Davis, author of The Creative Activism Guide, shares seven principles that can make activists' efforts more effective:
1. Analyze Challenges – Ask plenty of questions about the nature of the issue, the social environment, and the likely solutions. Michael Michalko’s book Thinkertoys contains some of the best questions.
2. Define Good Ideas – The social environment, the time frame involved, and your organization’s resources will help define what counts as a good idea.
3. Steal Ideas – Look for ideas in advertising, products, commercial services, magazines, novels, government programs, and other organization’s projects.
4. Think Creatively – Use brainstorming techniques or systematic idea generation methods get new ideas. Many good creative thinking books describe idea generation techniques that are both effective and easy to use.
5. Think Design – Ideas have to fit the culture, economy, and political climate of the community. Test ideas for their fit with the social environment
6. Think Marketing – Ideas generally need to be sold. You need to raise money, recruit program participants or get people to vote for something by selling them on your idea’s benefits. Books on social marketing and on copywriting principles can help.
7. Find Leverage – Look for an audience, geographic location, or specific action that will have the greatest impact for the time and money that you can devote to a change effort. Focus on the highest impact focal point that you can identify.
Chester Davis is an author who has written extensively on the social change applications of various tools for idea generation and problem solving. More details on Mr. Davis and his book, The Creative Activism Guide, can be found at http://www.chesterdavis.net.
###
Contact:
Chester Davis
3105 Naylor Road SE #202
Washington, DC 20020
202-575-0047 or 202-641-2927
davis_1999@verizon.net
The World Social Forum on January 28, 2008 will bring together tens of thousands of activists, many of them members of small organizations. Activists generally know a few things about generating ideas and selling them. Chester Davis, author of The Creative Activism Guide, shares seven principles that can make activists' efforts more effective:
1. Analyze Challenges – Ask plenty of questions about the nature of the issue, the social environment, and the likely solutions. Michael Michalko’s book Thinkertoys contains some of the best questions.
2. Define Good Ideas – The social environment, the time frame involved, and your organization’s resources will help define what counts as a good idea.
3. Steal Ideas – Look for ideas in advertising, products, commercial services, magazines, novels, government programs, and other organization’s projects.
4. Think Creatively – Use brainstorming techniques or systematic idea generation methods get new ideas. Many good creative thinking books describe idea generation techniques that are both effective and easy to use.
5. Think Design – Ideas have to fit the culture, economy, and political climate of the community. Test ideas for their fit with the social environment
6. Think Marketing – Ideas generally need to be sold. You need to raise money, recruit program participants or get people to vote for something by selling them on your idea’s benefits. Books on social marketing and on copywriting principles can help.
7. Find Leverage – Look for an audience, geographic location, or specific action that will have the greatest impact for the time and money that you can devote to a change effort. Focus on the highest impact focal point that you can identify.
Chester Davis is an author who has written extensively on the social change applications of various tools for idea generation and problem solving. More details on Mr. Davis and his book, The Creative Activism Guide, can be found at http://www.chesterdavis.net.
###
Contact:
Chester Davis
3105 Naylor Road SE #202
Washington, DC 20020
202-575-0047 or 202-641-2927
davis_1999@verizon.net
Contact
Chester Davis
202-575-0047
www.chesterdavis.net
Mobile Phone: 202-641-2927 (daytime number)
202-575-0047
www.chesterdavis.net
Mobile Phone: 202-641-2927 (daytime number)
Contact
Categories