This Summer, Folli Follie Takes You on a Unique Experience Through Its Digital Contest, "Travel the Fashionista Way"

New York, NY, August 11, 2016 --(PR.com)-- Folli Follie, the international lifestyle fashion brand presents Travel the Fashionista Way, an exciting summer contest for all style lovers from across the globe. Two lucky participants will have the opportunity to travel to the cosmopolitan island of Mykonos for 4 days and live a luxury lifestyle experience, as seen on the latest Folli Follie Island Hopping tour with the 10 international Fashion influencers.

“It all started with the Folli Follie Island Hopping campaign, where 10 fashionistas from all over the globe travelled to Cyclades to island trot in Folli Follie Style. As a second phase of the campaign, we decided to launch this contest in conjunction with our renewed, mobile friendly website to fulfill the needs of modern day consumer, while giving them the opportunity to Travel the Fashionista Way,” said Natasha Franzen, Director of Ecommerce for Folli Follie.

The digital contest will be hosted on the brands newly remodeled website; https://www.follifollie.com/FFsummertrip. Participants from around the world will compete for a luxurious stay in LYO Boutique, part of the hotel network, HotelBrain, where many fashion influencers stayed during the Folli Follie Island Hopping. Moreover, many more will get the chance to win Folli Follie iconic pieces.

"Travel the Fashionista Way" will run from Monday, Aug. 8 through Sunday, Aug. 21. Through the special landing page, visitors will be able to enter the contest by simply completing the contact form and following Folli Follie’s Instagram page (@FolliFollie), so as to then be informed about the results of the competition.

For more information regarding the digital contest, please follow the following link: https://www.follifollie.com/FFsummertrip

The winners will be announced on the Folli Follie Instagram account: @FolliFollie soon after the completion of the contest.

www.follifollie.com

About FF Group:

The FF Group is a leading global force in the fashion world operating in more than 30 countries. FF Group designs, produces and markets on a global level its own brands, Folli Follie and Links of London. The Group maintains a leading presence in the retail and wholesale segments in Greece and the Balkans; “attica” department stores and “Factory Outlet” are the Group’s major own retail distribution channels in Greece. In addition, the FF Group has started the strategic development of its own multi brand concept stores, Collective and Kix.

Brands such as Ermenegildo Zegna, UGG Australia, Juicy Couture, Ted Baker, Vilebrequin, Guess Jeans, Scotch & Soda, Calvin Klein Jeans, Nike, Converse, Franklin & Marshall, G-Star Raw, Samsonite and Technogym belong to the Group’s local brand portfolio, whereas the Group has exclusive wholesale and retail distribution rights for the Juicy Couture brand in Continental Europe, UK, Ireland and Cyprus. The activities of the FF Group in the Beauty & Cosmetics sector are significant and involve the exclusive distribution of the globally acclaimed brands of Procter & Gamble Prestige and the exclusive representation and distribution of Shiseido products in Greece and Cyprus. In 2016, the FF Group achieved an entrance to a wider distribution channel, through the exclusive representation and distribution of the Max Factor make up products in the Greek market. The FF Group also undertook the distribution in the Greek market of internationally known cosmetics brands such as: Molton Brown and Annick Goutal, amongst other, in its own beauty and lifestyle boutique Heaven on Earth.

The FF Group maintains a key role in the global travel retail sector through its strategic alliance and participation in the shareholding capital of the Swiss Dufry AG, which acquired the Hellenic Duty Free Shops from the Group.

The FF Group creates fashion globally and has established a strong presence with more than 980 points of sale and employing almost 5,000 people worldwide.