Zack Bolien Transitions to Digital Marketing Specialist Role at YANMAR America

Adairsville, GA, August 31, 2016 --(PR.com)-- Effective August 29, 2016, YANMAR America announces that Zack Bolien will transition from his current role of Parts Marketing Specialist to Digital Marketing Specialist.

The Digital Marketing Specialist is a new position for the company created in an effort to support YANMAR’s premium brand initiative, as well as to provide more solutions to customers using the latest technology. In this role, Bolien will be responsible for helping the company utilize marketing automation software to enhance online marketing efforts, managing the company’s digital assets, including the recently refreshed yanmar.com/us website and establishing an improved digital customer support model to better serve all of YANMAR America’s business partners.

Bolien has served as a member of YANMAR America’s marketing team since December 2013. Prior to joining the company, he held a variety of marketing positions, including roles at Aflac and The Memory Company.

About YANMAR America Corporation:
YANMAR America Corporation, located in Adairsville, GA, is the regional headquarters of Yanmar Co., Ltd. a global company based in Osaka, Japan. Yanmar Co. Ltd., was established in 1912, and in 1933 became the world's first manufacturer to develop a practical small diesel engine. Today, YANMAR is a recognized leader in the design and manufacturing of advanced performance diesel engines and diesel-powered equipment, as well as gas engine based energy systems. YANMAR America Corporation is located at 101 International Parkway, Adairsville, GA 30103. For more information, please visit yanmar.com/us.