Film Industry in Western Canada to Start Seeing RED in 2008
TechYou Media takes delivery of one of Canada's first RED ONE Digital Cinema cameras.
Kelowna, BC, Canada, January 21, 2008 --(PR.com)-- TechYou Media today announced the confirmed delivery of their RED ONE Digital Cinema™ Camera (www.red.com), one of the first in Canada.
“If the RED ONE was a car, it would fly, be ten times the quality of a Mercedes Benz, get 100,000 km per teaspoon of fuel and still be the most advanced vehicle twenty years from now” says Craig Bowman, senior partner and head of TechYou Media’s Advanced Technology Group.
Hollywood is already buzzing about Red: "I liked what they were doing – making a digital camera of the utmost quality, and making it affordable for indie filmmakers," states Peter Jackson Academy Award winning director of the Lord of the Rings Trilogy.
"This is the camera I've been waiting for my whole career: jaw-dropping imagery recorded onboard a camera light enough to hold with one hand. RED is going to change everything," says Academy Award winning Director, Steven Soderbergh, Director and Cinematographer of Ocean's Eleven, Traffic and Solaris. “For me this is year zero; I feel I should call up Film on the phone and say, I’ve met someone!”
"I have had the opportunity to test the RED ONE camera over the past few weeks, including direct comparison to the same film I shoot on ‘24’" comments Rodney Charters, Cinematographer on 24. "All I can say is that I am totally amazed. Revolutionary might not be a strong enough word to describe what RED is doing."
Developed by multi-billionaire Jim Jannard (of Oakley Sunglasses Fame) and his hand picked dream team of the industry’s top experts from every required field, the RED ONE shoots 4K Redcode Raw (four times the resolution of current High Definition). With its modular design, the camera can be used EFP style or loaded up to shoot a feature film. Options include RED-RAIL™ mounting accessories that “grow” the camera body. DOP's can configure for tripod, crane or long lens applications. High-resolution RED monitors come equipped with advanced tools for framing, exposure and focus. The RED ONE™ body and RED-RAIL components provide numerous mounting points to allow hundreds of optional RED and third party accessories.
The superior resolution of Red compared to other digital cameras makes it perfect for special effect work, especially green screen. “Film is a wonderful medium and has proven itself over the decades," says Bowman. "Advances in Broadcast Video have been interesting to follow but for extremely advanced technical work the analogue format of film isn’t necessarily well suited and High Definition Video isn’t really that high at all nor does it have the dynamic range of film. Red makes the new era of Digital Cinema a completely new medium.”
In the near future, TechYou Media's RED ONE™ will be made available for rental (with Digital Imaging Technologist) on commercial, industrial, documentary, feature film productions as well as special effects and green screen work. Rental rates will be made available soon.
About TechYou Media: Digital Media. Simplified. That is the core philosophy of TechYou Media (a P226 Enterprises Ltd. Company). As a multifaceted technology and production company located in Kelowna, BC Canada, TechYou Media is focused on the creation, design, education and distribution of digital media across multiple platforms. More information at www.TechYouMedia.com.
###
Contact:
Media Inquiries
Chris Cleaver
chris@techyoumedia.com
250.862.0607
“If the RED ONE was a car, it would fly, be ten times the quality of a Mercedes Benz, get 100,000 km per teaspoon of fuel and still be the most advanced vehicle twenty years from now” says Craig Bowman, senior partner and head of TechYou Media’s Advanced Technology Group.
Hollywood is already buzzing about Red: "I liked what they were doing – making a digital camera of the utmost quality, and making it affordable for indie filmmakers," states Peter Jackson Academy Award winning director of the Lord of the Rings Trilogy.
"This is the camera I've been waiting for my whole career: jaw-dropping imagery recorded onboard a camera light enough to hold with one hand. RED is going to change everything," says Academy Award winning Director, Steven Soderbergh, Director and Cinematographer of Ocean's Eleven, Traffic and Solaris. “For me this is year zero; I feel I should call up Film on the phone and say, I’ve met someone!”
"I have had the opportunity to test the RED ONE camera over the past few weeks, including direct comparison to the same film I shoot on ‘24’" comments Rodney Charters, Cinematographer on 24. "All I can say is that I am totally amazed. Revolutionary might not be a strong enough word to describe what RED is doing."
Developed by multi-billionaire Jim Jannard (of Oakley Sunglasses Fame) and his hand picked dream team of the industry’s top experts from every required field, the RED ONE shoots 4K Redcode Raw (four times the resolution of current High Definition). With its modular design, the camera can be used EFP style or loaded up to shoot a feature film. Options include RED-RAIL™ mounting accessories that “grow” the camera body. DOP's can configure for tripod, crane or long lens applications. High-resolution RED monitors come equipped with advanced tools for framing, exposure and focus. The RED ONE™ body and RED-RAIL components provide numerous mounting points to allow hundreds of optional RED and third party accessories.
The superior resolution of Red compared to other digital cameras makes it perfect for special effect work, especially green screen. “Film is a wonderful medium and has proven itself over the decades," says Bowman. "Advances in Broadcast Video have been interesting to follow but for extremely advanced technical work the analogue format of film isn’t necessarily well suited and High Definition Video isn’t really that high at all nor does it have the dynamic range of film. Red makes the new era of Digital Cinema a completely new medium.”
In the near future, TechYou Media's RED ONE™ will be made available for rental (with Digital Imaging Technologist) on commercial, industrial, documentary, feature film productions as well as special effects and green screen work. Rental rates will be made available soon.
About TechYou Media: Digital Media. Simplified. That is the core philosophy of TechYou Media (a P226 Enterprises Ltd. Company). As a multifaceted technology and production company located in Kelowna, BC Canada, TechYou Media is focused on the creation, design, education and distribution of digital media across multiple platforms. More information at www.TechYouMedia.com.
###
Contact:
Media Inquiries
Chris Cleaver
chris@techyoumedia.com
250.862.0607
Contact
TechYou Digital Media
Don Ferguson
250.859.4667
www.techyoumedia.com
Chris Cleaver, Media Contact
chris@techyoumedia.com
Don Ferguson
250.859.4667
www.techyoumedia.com
Chris Cleaver, Media Contact
chris@techyoumedia.com
Contact
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