Shifting Marketing Dollars Strategically to Market and Sell for the Future: Smartly Planning and Deploying Organisational Resources for Gaining Highest ROI

Shanghai, China, September 06, 2016 --(PR.com)-- Multinational organisations are looking for new effective ways to rise up to the challenges emerged from the pharmaceutical industry in China. Possibly one of the major challenges is pricing pressure faced by big-time pharma manufacturers.

Gathering established marketers from the globe and China, Marcus Evans has launched the 4th Annual Pharma 2016: Sales & Marketing Excellence Forum scheduled on the 24th – 25th November 2016 in Shanghai, China. This year’s topics will be covering on business growth in the large yet volatile market, effective expansion to broad market; and actionable data and commercial excellence through multichannel sales and marketing tactics.

Top speakers includes Frank Wang (Vice President of Commercial Operation, Takeda), Joseph Jia (Vice President/Business Unit Head, Shanghai CP Guojian Pharmaceutical), Victoire Maugis de Lajudie (Director, Customer Innovation, Sanofi), William Liang (Vice President, Oncology Business Unit, AstraZeneca), Timothy White (Global Head of Customer Experience, Teva Pharmaceuticals, Netherlands), Derrick Miu (Regional Integration Lead, Amgen, Hong Kong), Meilin Li (Centre of Excellence (COE) Director, Abbott) and Tony Liu (Principle, Technology and Application, Greater China, IMS Health).

This forum focuses on the impact of regulatory changes and how pharma organisations reengineer their business growth strategy, highlighting though roundtable discussions on themes of transforming and empowering the marketing department and sales force in the age of Internet of Things (IoT). This event is also proud to present the Gold Sponsor from IMS Health and Aktana; and Exhibition Sponsor from Veeva Systems.