Resort Offering Michigan Vacation Rentals in the Upper Peninsula Teams with Online Marketing Pros

Saint Ignace, MI, September 10, 2016 --(PR.com)-- For Upper Peninsula visitors looking for affordable Michigan vacation rentals, it will soon be much easier to connect with one of the region’s most beloved resorts. Silver Sands Resort, a 1920s-built property purchased and refurbished in 1988, has earned a local reputation for being comfortable and family friendly. By working with the online marketing specialists at Prospect Genius, Silver Sands Resort hopes to reach out to even more vacationers seeking cabins for rent in Michigan. With Prospect Genius’s help, Silver Sands Resort will improve its website’s visibility and accessibility.

In today’s digital age, Michigan vacation spots need to have an online presence in order to reach those prospective visitors who prefer to do their travel research and booking via the web. SCORE, a business development group, recently found that 95% of Americans use the Internet when researching products or services they’re considering purchasing, including vacation rental properties. Taking steps to boost its web presence should help Silver Sands Resort continue to connect with travelers seeking lodging on the Upper Peninsula.

Prospect Genius utilizes a variety of proven web marketing techniques on its clients’ behalf. These include search engine optimization (SEO), which involves incorporating commonly searched keywords and phrases into a company’s website. Going forward, when people query Google, Bing, or other search engines using terms like “cabin rentals in Michigan” and “Michigan vacation spots,” they’ll be more likely to see Silver Sands Resort among the results.

“SEO helps small business websites be found by the customers who are specifically searching for the services those companies provide,” explains Matt Gallo, a senior Internet marketing specialist with Prospect Genius. “For Silver Sands Resort, the goal is to spread the word more effectively about what has made it a trusted vacation destination in the region, and to attract new clientele.”

Silver Sands Resort offers cabin rentals in Michigan, with 13 cabins available and plenty of Lake Michigan beachfront for renters to enjoy. The resort offers some of the most reasonable rates in the Upper Peninsula.