m-Via Appoints Maverick China as Sales Agent in China

San Francisco, CA, January 24, 2008 --(PR.com)-- m-Via Inc., the leader in innovative mobile transaction technology and solutions, today announced a sales agency agreement with Beijing-based, Maverick China. This agreement gives Maverick China the right to market m-Via’s suite of products, solutions, and services within China.

The appointment of Maverick China as a sales agent for m-Via is a recognition of the exciting opportunities represented by the growth in the Chinese economy and the increasing demand in China for both domestic mobile payments and international mobile remittances capabilities.

m-Via’s Mobile Transactions solutions, including the recently released Mobile Remittances Solution, open a new era in financial transactions. Built atop the proven foundation of the best-of-breed mobile transactions application suite, MoTr™, m-Via’s Mobile Transactions solutions provide advantages over traditional payments methods on all measures: cost, speed, security, convenience, safety.

“Given that traditional non-cash payment channels remain vastly underdeveloped in China, alternative payment providers have an opportunity to offer much more than just a niche service in China. Half a billion mobile users, the majority of whom are un-banked and do not use bank cards for payment, provide the carrot on a stick for mobile payment providers looking to extend their payment network in China. Our alliance agreement with m-Via will help to bring international m-payments connectivity to the China market,” said Edmund Hung, principal of Maverick China.

“In 2007, China received $25.7 billion in remittances, surpassing Mexico to become the second-largest remittance-recipient country in the world. Taken together with the large number of individuals whose needs are unmet by the traditional financial services establishment, China presents a terrific opportunity for m-Via to provide valuable, low-cost, and convenient payments tools through our industry-leading mobile transactions products and solutions,” said Kenneth D. Kruszka, CEO of m-Via. “We are very excited that Maverick China is leading our efforts in China. Their unparalleled knowledge of the Chinese market will position us ideally to meet the needs of the Chinese consumer.”

About m-Via Inc.
m-Via Inc. is a leading innovator of mobile transaction technology, solutions, and services. m-Via delivers global transaction solutions that are easy to use, highly secure, and extremely cost effective. m-Via’s revolutionary MoTr™ application suite allows anyone with a cell phone to send, receive and transact money anywhere in the world. With a combination of standard, turn-key solutions, flexible best-in-breed technology, and specialized services, m-Via empowers financial institutions, community-based organizations, retailers, or any other group to provide their customers or members with convenient access to financial services wherever they are, whenever they want. More information about the company may be obtained at www.m-via.com.

About Maverick China Research
Maverick China Research provides business intelligence and market entry services for clients seeking opportunities in China. Their Beijing-based management team leverages more than 15 years of professional experience in China and offers access to a broad rangs of local industry contacts and research partnerships. They provide on-the-ground research through regularly published market reports and customized consulting services, serving as a trusted local presence for clients doing business in China.

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