Introducing TOGA™ the Holder and Upgrade for EOS® Lip Balms

Woodside, NY, October 06, 2016 --(PR.com)-- Vitila Brands LLC is proud to introduce TOGA™. TOGA™ is a real-life upgrade for your beloved EOS® lip balms that improves portability, aesthetics, and usability in a stylish and simple way. It is made out of silicone and can be attached to almost any bag, belt, or key chain. If you love your egg-shaped lip balms, you'll love TOGA™ as the perfect companion accessory.

TOGA™ is available exclusively on Kickstarter with shipping expected for December 2016--just in time for the holidays. The days of scrambling around the bottom of your bag or purse is over. After installing your TOGA™ holder, you simply clip it on the outside of your bag like you would a hand sanitizer holder or you clip it inside your bag. Either way, it's there exactly where you left it.

Solyman Najimi, CEO of Vitila Brands LLC, explains his inspiration for TOGA™: "So many people I know love their EOS® lip balms, including my own family. It's really a clever little design in the lip balm market that has taken the world by storm. One day, I witnessed the popularity of silicone hand sanitizer holders on everyone's bags, so my wife and I drew up some mock designs of TOGA™ and the rest was history."

TOGA™ currently comes in a standard silicone version with a stainless steel chain and hook, and an all-silicone "Lite" version. The standard comes in six colors: Yellow, Green, Red, Purple, Pink, and Blue. The lite version comes in four colors: blue, pink, ivory, and mint green. There's something for everyone. For more information or to pre-order, visit their Kickstarter page at http://bit.ly/TogaHolder or www.TogaHolder.com. For press or business inquiries, please email info@togaholder.com.