MASH Card Signs with In Focus Brands

Albany, NY, November 01, 2016 --(PR.com)-- Mash Card, the University at Albany student-created, loyalty rewards app startup, has signed In Focus Brands to create a viable business and team from the successful proof of concept stage. In Focus Brands’ unique execution model adds their strategic vision with their operational team to the existing structure of Mash Card to accelerate process and market insertion. MASH stands for Making All Students Happy (for now).

In Focus Brands have identified key priorities to tackle in this first phase of deployment into MASH Card. Realigning management, building a happy brand, creating an internal tech team, a fully trained sales team and inbound messaging are the primary objectives at this stage.

Ben Refael, Co-Founder of MASH Card, reports: “I see The MASH Card being the main reason why students link up through membership interactions and the first place they go to find unique benefits at stores and entertainment spots. Our future goal is to switch the 'S' in MASH from 'Student' to 'Shopper.' From the beginning, Bob’s (Robert Manasier of In Focus Brands) presence has driven our team to reach further and do more.”

Tiran Koren, MASH Card’s Co-Founder, adds: “The In Focus Brands’ Team has easily integrated with our startup. Bob (Robert Manasier) is a great mentor not only because of his experience, knowledge and leadership but mostly because of the culture he has built and the way he treats all in and out of his organization. Personally, our MASH Team wants to build that family culture model for our community. From our first sales training with In Focus Brands, we saw a difference in our team and brand.”

Jill Daye, of In Focus Brands, discusses: “We want to build the sustainable, best practice solutions for Mash Card’s vision and future success. It always lies with building an operational system specific to our client that clearly resonates with their style, not ours. We see the model as a B2B, B2C and a robust engagement platform that delivers. Mash Card’s focus on bringing happiness is a perfect brand to work with and it is a lot of fun creating user experiences with them.”

Up next for the Mash Card Launch Team, adding new senior staff (CTO) and an internal development team; recruiting sales executives to grow the campus bases regionally and the vendor base (over 60 establishments already have signed into the MASH Universe) plus reconfiguring the app experience, scheduling more interactive events and a casting for new branded media content for the site.

Robert Manasier, Chief Brand and Management Strategist for In Focus Brands’ Team, summarizes: “This is a great group of people that I have had the pleasure to mentor for awhile. They are ready to take the company to a new level of execution and our team will be there every step of the way with them. Building a brand and culture on making people happy is our goal. This is a community building, experiential business that will bring unique events, get-togethers and volunteer opportunities to the campus and to the businesses that serve the students coupled with all the discounts, prizes and fun interactions that are already there. It will be a community with benefits platform for each campus we are on.”