The Y’s Zoe for President Campaign Aims to Get Parents to the Polls

Rahway, NJ, November 01, 2016 --(PR.com)-- Today The Gateway Family YMCA announced Zoe’s Kids Day Out; an initiative to host child care services on Election Day, providing busy parents and caregivers the opportunity to make it easier to get to the polls on November 8. Acknowledging taking kids to the polls may add stress for busy parents and caregivers, the Y is committed to doing its part to make sure all Americans can vote.

Here in Eastern Union County and Northern Middlesex County, The Gateway Family YMCA will offer child care at the following locations: Five Points Branch, 201 Tucker Avenue, Union, NJ, Elizabeth Branch, 135 Madison Avenue, Elizabeth, NJ and Rahway Branch, 1564 Irving Street, Rahway, NJ. Pre-registration is required at The Gateway Family YMCA locations.

Zoe’s Kids Day Out is a component of Zoe for President, the Y’s effort to elect a one-year-old girl as our nation’s Commander in Chief…in 2064. It highlights the potential the Y sees in all kids to grow up and change the world if they’re nurtured properly and supported along the way. Through Y initiatives like child care, academic enrichment, mentorship, college prep, job training, and more, kids have the opportunities to succeed, grow, and one day, maybe even become president. The Y aims to impart the values of what it means to achieve—how hard work, determination, perseverance and character can drive someone to success beyond what they thought possible.

“Our hope is that Zoe’s Kids Day Out helps parents and caregivers make sure their voices are heard, and the very children we care for are given every opportunity to reach their future potential,” stated Krystal R. Canady, CEO, The Gateway Family YMCA. “As the largest provider of child care in the country, the Y sees the potential in all kids and understands if given the opportunity to succeed, children can grow up to be anything they want—including president,” added Melynda A. Mileski, EVP/COO.

Zoe’s Kids Day Out initiative is part of Zoe’s larger campaign to “Rattle the Vote,” and encourage voter participation. Another component of “Rattle the Vote” is a customizable social media video generator available November 1. The video generator will give users an opportunity to create “Get Out The Vote” video messages from Zoe on ZoeForPresident.net that they can share with their friends and family on social media channels.

This initiative marks the second phase of the Y’s For a better us™ campaign, a multi-year, multi-faceted effort to engage more people with the Y and its mission as a nonprofit. Earlier this year, the Y launched two powerful television commercials, Places, and Idle Hands, each spotlighting a different problem that communities in America face today. Both spots showcased the Y’s nonprofit work on the ground, engaging and enriching kids and families through safe spaces, mentorship, education, meal programs and more.

The Gateway Family YMCA is a 501(c)(3) non-profit, health and community service organization of caring staff and volunteers dedicated to strengthening the foundations of community and stands For Youth Development, For Healthy Living and For Social Responsibility. The Y impacts the community by providing quality services to people of all ages, races, faiths or incomes.

For more information about The Gateway Family YMCA, please visit www.tgfymca.org or contact the Elizabeth Branch at 908-355-9622, Five Points Branch at 908-688-9622, or Rahway Branch at 732-388-0057.