Tesla Ranks Second Among Luxury Automotive Brands in Newly Released YNY Brand Growth Index
YNY Associates announced today the launch of Brand Growth Index, a new metric to quantify brand equity by taking into account a brand’s strength and growth. Tesla ranked number two overall among luxury automotive brands and is estimated to have a significantly larger brand value than well-established makes such as Rolls Royce and Bentley. Top ten luxury automotive brands and additional information regarding the index and its methodology is available at http://www.ynybgi.com/usa-2016
Jackson, NJ, November 28, 2016 --(PR.com)-- YNY Associates announced today the launch of YNY Brand Growth Index, a new metric to quantify brand equity by taking into account a brand’s strength and growth.
The primary purpose of the index is to capture the value of a brand based on various elements including but not limited to tangible and intangible characteristics of the brand and its products, market dynamics, and current industry trends. This comprehensive framework ensures that the end result will have all necessary components to offer significant insights into a brand’s value.
The release constitutes of the index for luxury automobile segment in USA (http://www.ynybgi.com/usa-2016) with additional countries, industries, and segments to be included in the following months.
Rank............................Brand..........................Brand Strength & Growth Index
1.................................BMW............................67.60
2.................................Tesla............................66.05
3.................................Mercedes Benz.............65.73
4.................................Porsche........................59.43
5.................................Ferrari..........................54.57
6.................................Audi.............................54.27
7.................................Lamborghini.................53.71
8.................................Rolls Royce...................51.35
9.................................Lexus...........................47.36
10...............................Bentley.........................47.14
Dr. Shen Yeniyurt, founder of YNY Associates, said “We are extremely excited to finally reveal the results of years of research and hard work. It is particularly interesting that Tesla ranked number two overall among luxury automotive brands and is estimated to have a significantly larger brand value than well-established makes such as Rolls Royce and Bentley. This is because our brand index accounts for current brand strength as well as future growth potential while most quantitative brand equity measures are only focused on the present.”
About YNY Associates, Inc.: YNY Associates are an expert consultant team with a deep knowledge of strategies that engender significant and sustainable market advantages, and that is devoted to developing the best solution for each client’s particular competitive position. www.ynyassociates.com
The primary purpose of the index is to capture the value of a brand based on various elements including but not limited to tangible and intangible characteristics of the brand and its products, market dynamics, and current industry trends. This comprehensive framework ensures that the end result will have all necessary components to offer significant insights into a brand’s value.
The release constitutes of the index for luxury automobile segment in USA (http://www.ynybgi.com/usa-2016) with additional countries, industries, and segments to be included in the following months.
Rank............................Brand..........................Brand Strength & Growth Index
1.................................BMW............................67.60
2.................................Tesla............................66.05
3.................................Mercedes Benz.............65.73
4.................................Porsche........................59.43
5.................................Ferrari..........................54.57
6.................................Audi.............................54.27
7.................................Lamborghini.................53.71
8.................................Rolls Royce...................51.35
9.................................Lexus...........................47.36
10...............................Bentley.........................47.14
Dr. Shen Yeniyurt, founder of YNY Associates, said “We are extremely excited to finally reveal the results of years of research and hard work. It is particularly interesting that Tesla ranked number two overall among luxury automotive brands and is estimated to have a significantly larger brand value than well-established makes such as Rolls Royce and Bentley. This is because our brand index accounts for current brand strength as well as future growth potential while most quantitative brand equity measures are only focused on the present.”
About YNY Associates, Inc.: YNY Associates are an expert consultant team with a deep knowledge of strategies that engender significant and sustainable market advantages, and that is devoted to developing the best solution for each client’s particular competitive position. www.ynyassociates.com
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YNY Associates
Shen Yeniyurt
732-415-7556
www.ynyassociates.com
Shen Yeniyurt
732-415-7556
www.ynyassociates.com
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