The Changing Face of Pharma Industry: Great Start to the Highly Anticipated Pharma 2016 Forum by Marcus Evans

Shanghai, China, November 30, 2016 --(PR.com)-- Distinguished Chairperson Mr Sean Shan (China Country Lead, Pfizer Innovative Health) has officially commenced the highly anticipated 4th Annual Pharma 2016: Sales & Marketing Excellence Forum on 24th November 2016 in the luxurious InterContinental Shanghai Pudong Hotel in China.

Expert insights from Tony Tang (Head of Commercial Operation Excellence, Takeda) and Ziwei Zhou (Principal, QuintilesIMS) presented on methods to revamp business strategies for a long term success as well as addressing the importance of understanding total trade inventory for Pharma Products. Panel discussions ran smoothly and effectively in regards to identifying disruptive growth opportunities in a price cutting environment that has been trending recently within the Chinese Pharma industry. Esteemed panellists who shared their specialised insights are Catherine Yu (Marketing Director, Metabolism Business Unit, Merck Serono), Arthur Sheng (Vice President of Strategy & Business Development, Hisun Pfizer), Carlson Liu (KA Director, Abbott), Joseph Jia (Vice President, 3S Pharmaceuticals), Chester Yuan (Sales Director, Menarini) and Uma Ellur Staehler (Director of Marketing Innovation and Capabilities, Lilly China).

The next big opportunity for companies to grow their business is effortlessly demonstrated in the case studies sessions conducted by renowned speakers from large multinational organisations such as Lilly China, Hisun Pfizer and Sanofi. Keeping mature brands alive to enhance the performance of sales and marketing in the market as well as harvesting insights from multi channel methods to achieve meaningful customer solutions was well addressed to keep the attendees on the current standpoint of the Pharma industry.

Are organisations well prepared for the future in the Pharma industry? Solution providers such as QuintilesIMS (Gold Sponsor), Aktana (Gold Sponsor), iClick Interactive (Gold sponsor), Veeva (Exhibition Sponsor) and Ryan Partners (Business Development Sponsor) are ready to provide support and aid organisations in achieving the best commercial outcomes.