Alexis E. Payne, Partner, Partridge Partners to Speak at TKG’s Event
New York, NY, November 30, 2016 --(PR.com)-- The Knowledge Group/The Knowledge Congress Live Webcast Series, the leading producer of regulatory focused webcasts, has announced today that Alexis E. Payne, Partner, Partridge Partners will speak at the Knowledge Group’s webcast entitled: “FTC’s Native Advertising Guidance: What You Need to Know.” This two-hour event is scheduled on December 16, 2016 at 12:00 PM - 2:00 PM ET.
For further details, please visit: https://theknowledgegroup.org/event-homepage/?event_id=1746
About Alexis E. Payne
As a partner at Partridge & Partners, Alexis Payne has a unique and broad practice that encompasses intellectual property, advertising, privacy, publicity, and litigation. Her extensive skill set enables her to provide cutting-edge, comprehensive services to an extensive client base for a wide array of matters.
When asked what her area of specialty is, Alexis somewhat jokingly responds "do you have a few minutes?" This is because her practice encompasses not only IP, but advertising, privacy and social media as well. And Alexis's roots in litigation and evolutionary foray into other practice areas enables Alexis to assist clients with what were, once upon a time, isolated silos of legal expertise.
About Partridge Partners
Partridge Partners combines big firm experience with boutique attention and personal, customized service based on decades of experience protecting some of the most valuable IP assets in the world. In addition to our IP capabilities, we regularly advise clients on advertising and marketing legal issues. We have extensive experience advising clients on all areas of advertising, including claim substantiation and comparative advertising disputes before the National Advertising Division and the National Advertising Review Board, as well as in federal court. And we regularly assist clients with all forms of promotions, ranging from basic offline sweepstakes to user-generated contests run over various social media channels, including implicated music licensing, IP, publicity rights, and mobile marketing issues.
Event Synopsis:
Marketers and publishers are continually innovating and developing new ways to deliver an enriching and highly integrated experience to consumers. One method is “native advertising,” which has become an increasingly important marketing strategy for brands. This type of ad bears a similarity in appearance and content to news and other non-commercial, editorial material that surround it online. Noticing its proliferating use by businesses who see it as a valuable alternative to more overt, transparent digital advertising, the Federal Trade Commission (FTC) recently issued an Enforcement Policy Statement on Deceptively Formatted Advertisements and Native Advertising guidance documents to guide businesses on how to legally utilize native ads.
However, these publications go beyond just offering a roadmap for advertisers to legally acceptable uses of native advertising; they also reflect and review a history of aggressive FTC enforcement against other forms of deceptively formatted advertising and portend similarly vigorous enforcement against this latest incarnation of the technique. It already has brought one enforcement action against native advertising and others undoubtedly are being planned. With the FTC’s heightened monitoring of native ads, brands should be well aware of the agency’s announced guidelines in this area and the risks of ignoring them.
In this two-hour LIive Webcast, a panel of key thought leaders and advertising professionals assembled by The Knowledge Group will discuss the FTC’s legal framework for evaluating native advertising and show the audience how and when to effectively disclose sponsored content. Speakers will also discuss best practices in maximizing the effectiveness of native advertising strategies while minimizing potential risks and common pitfalls..
Some of the major topics that will be covered in this course are:
Native Advertising: An Overview
Disclosures and Disclaimers
FTC’s Enforcement Policies
Potential Risks and Common Pitfalls
Best Practices
Up-to-the-Minute Regulatory Updates
About The Knowledge Group /The Knowledge Congress Live Webcast Series
The Knowledge Group was established with the mission to produce unbiased, objective, and educational live webinars that examine industry trends and regulatory changes from a variety of different perspectives. The goal is to deliver a unique multilevel analysis of an important issue affecting business in a highly focused format. To contact or register for an event, please visit: http://theknowledgegroup.org/
For further details, please visit: https://theknowledgegroup.org/event-homepage/?event_id=1746
About Alexis E. Payne
As a partner at Partridge & Partners, Alexis Payne has a unique and broad practice that encompasses intellectual property, advertising, privacy, publicity, and litigation. Her extensive skill set enables her to provide cutting-edge, comprehensive services to an extensive client base for a wide array of matters.
When asked what her area of specialty is, Alexis somewhat jokingly responds "do you have a few minutes?" This is because her practice encompasses not only IP, but advertising, privacy and social media as well. And Alexis's roots in litigation and evolutionary foray into other practice areas enables Alexis to assist clients with what were, once upon a time, isolated silos of legal expertise.
About Partridge Partners
Partridge Partners combines big firm experience with boutique attention and personal, customized service based on decades of experience protecting some of the most valuable IP assets in the world. In addition to our IP capabilities, we regularly advise clients on advertising and marketing legal issues. We have extensive experience advising clients on all areas of advertising, including claim substantiation and comparative advertising disputes before the National Advertising Division and the National Advertising Review Board, as well as in federal court. And we regularly assist clients with all forms of promotions, ranging from basic offline sweepstakes to user-generated contests run over various social media channels, including implicated music licensing, IP, publicity rights, and mobile marketing issues.
Event Synopsis:
Marketers and publishers are continually innovating and developing new ways to deliver an enriching and highly integrated experience to consumers. One method is “native advertising,” which has become an increasingly important marketing strategy for brands. This type of ad bears a similarity in appearance and content to news and other non-commercial, editorial material that surround it online. Noticing its proliferating use by businesses who see it as a valuable alternative to more overt, transparent digital advertising, the Federal Trade Commission (FTC) recently issued an Enforcement Policy Statement on Deceptively Formatted Advertisements and Native Advertising guidance documents to guide businesses on how to legally utilize native ads.
However, these publications go beyond just offering a roadmap for advertisers to legally acceptable uses of native advertising; they also reflect and review a history of aggressive FTC enforcement against other forms of deceptively formatted advertising and portend similarly vigorous enforcement against this latest incarnation of the technique. It already has brought one enforcement action against native advertising and others undoubtedly are being planned. With the FTC’s heightened monitoring of native ads, brands should be well aware of the agency’s announced guidelines in this area and the risks of ignoring them.
In this two-hour LIive Webcast, a panel of key thought leaders and advertising professionals assembled by The Knowledge Group will discuss the FTC’s legal framework for evaluating native advertising and show the audience how and when to effectively disclose sponsored content. Speakers will also discuss best practices in maximizing the effectiveness of native advertising strategies while minimizing potential risks and common pitfalls..
Some of the major topics that will be covered in this course are:
Native Advertising: An Overview
Disclosures and Disclaimers
FTC’s Enforcement Policies
Potential Risks and Common Pitfalls
Best Practices
Up-to-the-Minute Regulatory Updates
About The Knowledge Group /The Knowledge Congress Live Webcast Series
The Knowledge Group was established with the mission to produce unbiased, objective, and educational live webinars that examine industry trends and regulatory changes from a variety of different perspectives. The goal is to deliver a unique multilevel analysis of an important issue affecting business in a highly focused format. To contact or register for an event, please visit: http://theknowledgegroup.org/
Contact
The Knowledge Group
Thomas LaPointe, Jr., Executive Director
646-844-0200
www.theknowledgegroup.org
Therese Lumbao, Director
Account Management & Member Services
tlumbao@knowledgecongress.org
Thomas LaPointe, Jr., Executive Director
646-844-0200
www.theknowledgegroup.org
Therese Lumbao, Director
Account Management & Member Services
tlumbao@knowledgecongress.org
Contact
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